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Yann BIENVENU

PARIS

En résumé

20-year experience as business unit director and start-up founder in internet, e-commerce and high-tech.
I am passionnate about developping new business and building teams around innovations and technologies that transform life and disrupt industries.

Achievements
• Successfully launched and grew subscription-based businesses in EMEA (managed up to 6m customers, €450m P&L responsibility)
• +15-year experience in B2C and B2B go-to-market in EMEA, with recognized expertise in digital, performance marketing and big data
• Recruited and managed international sales and marketing team ( > 25p and 500p in outsourcing) and built agile teams in 2 start-ups
• Proven expertise in leveraging big data to improve business (eg customer engagement, yield management, geo-marketing)
• Start-up founder with agile business mindset and global corporation culture

Entreprises

  • NOOS / UPC / NUMERICABLE

    maintenant

  • Eutelsat - Directeur Marketing, Digital, Analytics - EMEA - Broadband JV

    Paris 2013 - maintenant Developed B2B and B2C broadband services over 55 countries in Europe and MENA from 40K to 200K customers.
    Main focus: product marketing (incl. yield management), customer experience, online lead generation (10 countries), sales automation (salesforce.com), direct sales (e-commerce, call center), indirect channel support, B2B vertical marketing, analytics, data science (geo-marketing, open data).

    Website
    www.tooway.co.uk
    www.tooway.co.uk/business

  • Reunik - Fondateur - PDG

    2010 - 2014 Big data platform dedicated to Facebook photobook App (B2C) and social CRM module (B2B)
    Main focus: company creation and growth strategy, team recruiting, fund-raising, lean product management, business development, corporate administration, R&D partnerships.
    Sold photobook app to major French photo printer.
    Further developed big data platform to propose personalization CRM module to e-commerce players (B2B).

  • SFR - Directeur Marketing Client - ADSL et Téléphonie Fixe

    2008 - 2009 Worked on the 6M subscriber base to reduce churn and boost revenue per user. Piloted telesales and retention channels. Implemented SFR convergence strategy and developed cross selling between broadband and mobile subscribers.

  • TELE2 - Directeur Marketing et Vente - Activités ADSL et Téléphonie Fixe

    Limonest 2007 - 2008 Managed marketing (offer P&L, go to market), advertising & communication strategy, sales & retention channels. Following the acquisition by SFR, joined the SFR Broadband and Fixed Business Unit and accelerated SFR entry into the Broadband and convergence market, building on its extensive assets.

  • Noos - Liberty Media - Responsable E-commerce et chef de produit Pay-TV France

    2003 - 2007 Opérateur Câble - Télévision, Internet, Téléphonie
    Created and developed E-commerce sales channel (up to 20% of sales). Launched a 200 channel digital TV service. Managed go to market and roll-out on customer base.

  • Scoot France, Groupe Vivendi Universal - Responsable Marketing & Business Développement Internet

    2000 - 2003 Launched yellow page & classified start-up in France. Designed web and mobile channels. Managed traffic acquisition (SEO, affiliation, partnerships). Reached 1M requests / month (after 18 months).

  • SFR Cegetel - Responsable du canal de vente e-commerce

    1999 - 2000 Created and developed the online sales channel for SFR and Cegetel products

  • Alcatel, India - Assistant PDG, Division réseaux mobiles, New Delhi

    1998 - 1999

Formations

  • HEC

    Jouy En Josas 1993 - 1997 Stratégie

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