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Frédéric BRUNETEAU

BRUXELLES

En résumé

Nous aidons ceux qui souhaitent capitaliser sur la combinaison de la connectivité et de la mobilité géo-localisée.

Nous veillons à garder toujours la vue sur le résultat pour votre société. Nous vous apportons une double expertise
- Celle de la définition et la mise en place de stratégies et de services (12 ans de pratique pour des leaders mondiaux),
- Celle du conseil stratégique et financier (7 ans de pratique dans 10 pays).

PTOLEMUS intervient sur des missions dans le monde entier.

Spécialités
- Les services de navigation connectés (GPS) et géo-localisés (location-based services, LBS)
- Le multimédia et l'internet mobile (GPRS, 3G, WiFi, WiMax)
- Définir et lancer des propositions de valeur complètes, tant dans un contexte B2C que B2B
- Définir votre stratégie optimale de partenariat et d'achats dans l'écosystème de la mobilité

PTOLEMUS Consulting Group
www.ptolemus.com
fbruneteau@ptolemus.com
Belgique +32 4 87 96 19 02

Mes compétences :
Consulting
3G
Business development
Due diligence
GSM
GPS
Business plan
Navigation
Galileo
M&A
Conseil en management

Entreprises

  • PTOLEMUS Consulting Group - Managing Director

    2008 - maintenant PTOLEMUS is the first strategy consulting firm focused on serving leading companies in the Mobility Ecosystem, i.e all players that are either
    - driving the business of mobility, e.g. mobile phone vendors, or
    - strongly impacted by mobility, e.g. oil companies

    Our services:
    - Assist you in the definition of your strategy
    - Assist in the product / service development, packaging and launch strategy
    - Advise on / implement partnership and sourcing strategy
    - Business development incl. response to RFPs
    - Develop business plans incl. financial modelling
    - Assist in investment strategies (i.e. perform the due diligence of an acquisition target)
  • TOMTOM INTERNATIONAL BV - Product Line Manager, Content & Services

    2007 - 2008 Based in Amsterdam, I defined new services on GPS devices and smart phones worldwide:
    - Drive the P&L of content and services on www.tomtom.com and on TomTom HOME
    - Supervised negotiation of partnerships with content suppliers
    - Launched online subscription Map Update Service in over 20 countries
    - Defined and launched in 5 countries LIVE (connected) services bundle (HD Traffic, Google local search, Safety alerts, Fuel prices…)
    - Defined 2008-2009 service roadmap
  • SFR VODAFONE - Director of WiFi / WiMax Marketing & Sales

    2006 - 2007 I was in charge of developing SFR's WiFi business and then both its WiFi / WiMax business

    Based in Paris, I run the commercial operation of SFR’s WiFi and WiMax business:
    - Defined WiMax positioning, coverage, product portfolio and offering
    - Defined municipal WiFi strategy, investment plan and partnerships
    - Won key public RFPs from the cities of Paris, Nantes and Metz
  • SFR VODAFONE - Director of WiFi Marketing

    2004 - 2006 Based in Paris, I started up SFR's WiFi business and made it the no. 2 WiFi operator in France, with 400 hotspots and access to 80,000 hotspots worldwide.
    - Defined marketing and communication plan and launched new services in conjunction with Vodafone
    - Defined tariffing strategy, e.g. Europe’s first GPRS/3G/WiFi bundled subscriptions and 9434 (WIFI) payment system
    - Created and supervised sales team (300 contracts signed)
    - Negotiated roaming partnerships with 10 operators (Orange, Sprint, etc.)
  • SFR VODAFONE - Head of Multimedia Strategy

    2000 - 2003 Based in Paris, I defined and implemented SFR’s mobile multimedia strategy, and in particular the transition towards mobile internet services.
    - Supervised 3G launch strategy, in conjunction with Vodafone
    - Co-ordinated cross-functional multimedia program (100 staff)
    - Implemented a global overhaul of multimedia customer experience
    - Co-ordinated launch of multimedia services (MMS, games, etc.) in shops, on the web and in customer care
    - Defined optimal handset migration path from 2G to 3G
    - Defined 2G/3G network coverage specifications
    - Organized SFR 3G licence bid, ranked first by regulator
  • ARTHUR D. LITTLE - Senior Consultant

    1997 - 2000 Business Analyst, promoted to Consultant and then Senior Consultant, in the Corporate Finance / Technology practices

    Based in London, I assisted operators, ISPs, equipment vendors and financiers in their strategy:
    - Defined launch and development strategic and marketing plans
    - Developed multiple mobile operator business plans including the building of complex internet and network models
    - Undertook the pre-financing or pre-acquisition commercial due diligence of several companies
    - Managed 8 consulting assignments
  • BNP PARIBAS - Analyst, Mergers & Acquisitions

    Paris 1995 - 1997 Based in New York, I advised clients across a broad range of industries, from industrial furnaces to cosmetics
    - Identified US acquisition targets and buyers
    - Carried out financial analysis and structured finance
    - Built valuation models of targets

Formations

  • Universität Zu Köln Uni Köln - WiSo-Fakultät (Köln)

    Köln 1994 - 1995 Wirtschaft und Management

    CEMS Austauch Program (ein semester)
  • Université Paris 1 Pantheon Sorbonne

    Paris 1993 - 1994 Philosophie
  • HEC

    Jouy En Josas 1992 - 1995 MS in Management

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