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Yoann JEGOUX

PARIS

En résumé

Bonjour,

Passionné de webmarketing et toute forme de marketing sur les nouveaux médias, j'ai toujours travaillé dans les métiers du web.

J'aime réfléchir sur des thématiques innovantes et complexe aussi bien pour le B2C que pour le B2B. J'ai travaillé aussi bien du côté annonceur que du coté agence.

Je suis aujourd'hui Responsable marketing pour la France chez eBay.

Spécialités
Online communication, web architecture & systems, SEO/SEM, web analytics, mobile marketing, community management, CRM, TV, Radio, Media planning, international project management.

Mes compétences :
Advertising
Manager
Marketing
Marketing web
Microsoft Project
Online Advertising
online marketing
Seo
Web
Webmarketer

Entreprises

  • eBay - Responsable marketing France

    PARIS 2015 - maintenant On this role, I am elaborating the French marketing strategy for eBay marketplace. This concerns the digital marketing campaigns but also the brand image and key partnerships.

    eBay is a trustworthy place to shop and we are trying hard every day to explain it to the french customers. This is a place where you can find any product you are looking for and at all level of price & quality.

    - TV spot creation & media planning
    Partnership with the TV show Top Gear in 2015
    Creation of a 30’ advertising video (9 Million views over 3 months)
    Purchase of the media space

    - Radio planning & spot recording
    Recording in studio of radio spot for different product categories
    Actor selection
    Copy writing
    Purchase of the media space

    - Marketing strategy
    Definition of brand priorities / targets
    Definition of strategic quarterly seasonal activities
    Building of the digital marketing plan
    Distribution of the budget

    - SEO
    Keywords listing
    Optimization of the CPC
    - Online display
    Creation of the display with an agency
    Selection of the sites where we advertise
    Analysis of the results

    - Social network
    Setup of the tone of voice, messages
    Expertise for Twitter, Facebook, Instagram, Blogs.

    - On-site marketing (desktop and mobile)
    Push of promotions depending on seasonality
    Creation of assets with an agency
    Setup of the targeting
    Analysis

    - Direct marketing (desktop and mobile)
    Design and sending of newsletters to millions of users
    Definition of CRM programs
    Coupon campaigns
  • EBay - Relationship marketing manager France - Italy- Spain

    PARIS 2014 - 2015 On-site marketing
    Direct marketing
    CRM
    Innovation digitale
    Mobile
  • EBay - Relationship marketing manager France

    PARIS 2013 - 2014 Onsite marketing
    Direct marketing
    Digital communication
  • Octave.biz - Consultant webmarketing

    ANGERS 2012 - 2012 Conceptions de sites internet
    Conseil webmarketing
    Suivi commercial client
  • Philips - European Online manager

    Suresnes 2009 - 2012 Online responsible
    IT project manager
    Online marketing manager
    Online advertising
    Website conception
    Business developer

Formations

  • Université Angers (Angers)

    Angers 2004 - 2009 IT Marketing

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