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Youri VAISSE

MIAMI

En résumé

Talented professional with 8+ years of experience in the areas of Marketing, Business Management, Strategic Planning, Event Coordination, Social media, Advertising, PR and Customer service with International companies in Europe and U.S.
Very good collaboration skills, able to combine creativity, problem solving and data/analytical thinking to create scalable strategies that drive to grow brand awareness and customer buy-in.
Proven track record in leading a soccer team and organizing sports related events. Passionate about sports and the integration with business. Communication proficiency: English, French and Spanish.

Mes compétences :
Oenologie
Management
Marketing
Marketing sportif
Stratégie digitale
Gestion de projet
E-commerce
Social media
Relations Presse
Marketing stratégique

Entreprises

  • Madam Glam - General Manager

    2018 - maintenant

  • Mediakeys - International Account Manager

    2018 - 2018

  • Paris Saint-Germain Football Club - FC Miami City - General Manager

    2015 - 2018 - Oversee the day-to-day operations that make the team function: administrative affairs, marketing, promotions, events, game entertainment efforts & public relations.
    - Direct and lead all brand marketing initiatives, image, PR and communications: digital marketing, advertising campaigns, fans activations and charity related initiatives.
    - Execute corporate communications including medias (team’s spokesperson), partnerships and alliances relations.
    - Manage and track budget and expenses during the fiscal year ($300k).
    - Deliver statistical and productivity analysis year to date.
    - Evaluate competitive environment to track fans/supporters “trends and needs” to provide directions and lead the club.
    - Creating cutting-edge content and design for the team’s official website, fcmiamicity.com as well social media platforms and App.
    - Develop innovative ideas for game days to entertain the fans (7000 seats, average 1500 fans per game) like pre-match and post-match activities, adult and kids at halftime (“kids club”, “kick it on your birthday”, “walk with the pros”, “golden boy” …).
    - Handle all players’ operations and registration in direct link with the U.S. Soccer Federation (USSF), French Football Federation (FFF), The United Soccer Leagues (USL) and the Premier Development League (PDL).
    - Liaise with local league and state association representatives to host soccer specific events such as tryouts (15 days a year, 2 countries, 5 cities, staff of 50, 1000 players scouted) or Annual Gala.
    - Supervise team of 3, indirect management of cross-functional team of 20.
    - Liaison between Front Office and Technical staff. Report to the CEO of the Organization

  • Blackdivine LLC - Marketing Manager

    2012 - 2015 - Drive brands growth into 6 countries (U.S, Canada, France, U.K, Italy and Spain).
    - Lead all marketing initiatives per brand with strategic plans and objectives through online and mobile channels to acquire new qualified members: RTB, Retargeting, Display and Paid ads.
    - Execute and deliver annual marketing plan (media plans, advertising, promotional campaign, consumer promotions) to generate brand awareness and increase lead generation.
    - Purchase and monitor advertising space for $3.5 million negotiated in 2015 with a P&L control.
    - Analyse brand performance quarterly (forecasting and other business KPIs).
    - Customer Support Manager (English, French, Spanish and Italian): Develop and implement aligned strategies for customer service to support the short and long term business objectives.
    - Specialties: Affiliate Marketing Channel Lead (email/display/contextual), Business Development Partnerships, Lead generation, content creation, marketing partnerships, product/brand marketing strategy, cross-functional team leadership, audience targeting, project management and event logistics.
    - Manage a team of 5, indirect management of cross-functional team of 10. Report to CEO, COO and CFO of the Organization.

  • Euskal Miles - CEO & Founder

    2010 - 2012 - Vision: Lead the global strategy, technology and business processes of the Company.
    - Leadership: Launch relevant Loyalty Program in more than 1200 shops.
    - Marketing: Develop the Business plan and Marketing strategies, tactics and resources necessary to achieve system and goals.
    - Organization: Teamwork events to determine priorities (Partnership with press supports and journalists).
    - Scope Statement, analysis & Development of a clientele.

  • Que Faire Aujourd'hui - E-commerce & Community Manager

    2010 - 2011 - Community: animation, management, analysis and improvement of the communication strategies (social media, bloggers).
    - E-Marketing: strategy and Merchandising techniques (Emailing programs, lead generation, CPL campaigns, PPC…).
    - Analysis: activity analytics on web traffic and trends & feedback (Web optimization (SEO/SEM, url rewriting, css...).
    - Establish: Streamline innovative ideas to improve the website content and design.

  • Nanolight - IT Project Manager Intern

    PARIS 5 2009 - 2009

  • Le Savour Club - Cellar Master

    2009 - 2010 - Animation, management and improvement of the point of sale.
    - Order, receive and stock product.
    - Maintain organization and cleanliness of cellar and all wine storage areas.
    - Assist Sommelier team with lineup and wine lists.
    - E-Marketing: strategy and Mercantile techniques.
    - Establish: Streamline innovative ideas to improve the point of sales.
    - Take part in monthly inventory.

  • Magsys - IT Project Manager Intern

    BIARRITZ 2008 - 2008

  • Boardriders Inc - Quiksilver - Projects coordinator Intern

    Saint Jean de Luz 2006 - 2006

Formations

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