Yu Dorothy WANG

En résumé

Entreprises

• Groupe FL Finance - Project Manager CRM/WEB

  2010 - maintenant

• Groupe FL Finance - Chef de Projet CRM / WEB

  2010 - maintenant - Gestion de projet CRM/ERP : études des besoins, spécifications, conception, suivi des développements, coordination des différents intervenants internes et externes, tests, mise en production, suivi de l'intégration
  - Gestion des projets e-commerce B2B & B2C (recrutement des franchisées, commande enligne, application smartphone...etc.)
  - Marketing internet : SEO/SEM, réseaux sociaux, campagne SMS, emailing
  

• RUYI Hotels Portal - Co-founder

  2006 - 2010 - Concept development
  - Tech infrastructure
  - Launch marketing
  - Selection transaction platform
  - Participants communication
  - Review and selection of partner participation
  
  Achievement:
  Successful launch for travel portal. Framework to progress innovative e-commerce destination

• Oneglobe Network - Business Development & Marketing Director

  WASHINGTON DC 20005 2006 - 2010 - Business revenue development strategy, supporting tech infrastructure
  - Online marketing and customer communications
  - Forward looking tactics integration – social networks, mobile, RSS
  - Introduce progressive e-commerce capabilities to existing clients, expand clientele
  
  Oversee: online marketplace research, website design and development consulting, coordination with owner selected designers, integration e-commerce capabilities, development & management of CMS platforms
  
  Achievement:
  - Successful conception and launch of luxury websites (coherence of design, marketing, partner elements)
  - Ongoing revenue advisory to clients, up to 40 % online revenue increase, over 6 year engagement
  - Innovative private sale campaign – to impact low revenue time periods yielding 20% turnover improvement

• HTD DEVELOPMENT - Marketing Manager

  2004 - 2006 - Marketing strategy for E-commerce websites
  - Online marketing execution for websites
  - Manage online advertising, emailing marketing, blog marketing
  - Partnership development, affiliation program management
  - Logistic management
  
  Achievement:
  - Successful launch and business development for retail websites, well developed new brand image
  - Market penetration, permitting owners to sell the business

• Oneglobe Network - Marketing Manager

  WASHINGTON DC 20005 2002 - 2006 - E-marketing execution of client sites, web analysis, emailing marketing
  - Assigned Account management
  - Developed and executed strategies to enhance clients’ revenue results
  - Development of web pages; email marketing materials
  - Client and partner communications (English and French)
  
  Achievement:
  - Increase of clients’ sites visibility & online revenue
  - Executed tactics to expand client base

• Oneglobe Europe - Marketing Assistant

  2000 - 2002 - Market research & analysis
  - Online publications assistant
  - Creation of online classrooms and educational materials
  - Coordinate clients & subcontractors communications, creating documents in support
  
  Achievement:
  Supported online classroom implementation for international travel distribution system

• HSBC - The Hongkong and Shanghai Banking Corporation Limited, China - Credit Clerk

  1996 - 1999 - Customer profile analysis & management
  - Customer communication
  - Loan contract preparation & management
  
  Achievement:
  - Supported recruitment of big clients, client base development
  - Responsible for assessing revenue potential from key accounts

Formations

• Université Paris 12 Val De Marne

  Creteil 2003 - 2004 Master E-Commerce

• Ecole Supérieure De Commerce (Paris)

  Paris 2000 - 2002 MBA en Management International

• Ocean University Of China (Qingdao)

  Qingdao 1992 - 1996 Commerce International
  
  BA (Bac + 4)

Réseau

• Carole FONTAINE

• Cédric CUISINIER

• Dominique CHOTEAU

• Marie MONCHAMP

• Nicolas MARZIN

• Pascaline BOLIS

• Pierre LESBATS

• Sébastien MANTANUS

• Steeve MINFIR