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Yvie BALBUENA

PARIS

En résumé

I am a dynamic International Brand Leader / Group Account Director with over 15 years experience working in marketing and communications for some of the world best known and largest Advertising agencies.

Completely fluent in English, French & Spanish, my specialties also include International Brand Leadership, Advertising, Integrated Marketing Communications, International Networking & Client Relationships, Brand Strategy, Digital Marketing, Creative Writing & Entrepreneurial projects.

I have worked on developing Global brands such as Rolex, Johnson & Johnson Neutrogena, PepsiCo, Avon Cosmetics, Emirates, Gillette & Venus and Unilever Hair Brands.

I have extensive experience developing brand strategy and fully integrated communication campaigns for sports, beauty, airline and grooming industries.


Mes compétences :
Publicité
Communication
Marketing
Gestion de projet
Rédaction
Broadcasting
creative development
brief analysis
Volunteering
TV
Restaurants
Responsible for resourcing
PR
Invoicing
Data Management
Coordination of Internal Training & Development
Charity Walks
Budget management

Entreprises

  • DDB Paris - Chef De Publicité

    2006

  • DLKW LOWE LONDON - Group Account Director - TRESemmé

    2014 - 2015 Group Account Director - TRESemmé - Unilever
    Strategic & Creative development of Global Tresemmé Integrated campaigns
    Development & Implementation of New Brand Communication Idea
    Research & Launch communication of Tresemmé Brand in New markets - China
    Development of Campaign for Mercedez Benz New York Fashion Week
    Development of international Research stimulus
    Production of TV, Print, PR & Digital campaigns
    Management of integrated Agencies ,

  • JWT LONDON - Board Account Director - Rolex

    2014 - 2014 Strategic & Creative development of Formula 1 Global 2014 Print, TV &
    Digital campaign
    Management of Sponsorship & Formula 1 Management for Campaign submissions
    Production of Campaign at F1 events - Silverstone & Bahrain
    Supervision of Rolex Sponsorship TVC Productions: Wimbledon, The Masters,
    Ryder's Cup, World Equestrian Games, Music culture
    Knowledge & Operation Transfer from JWT NY, Team Resourcing & Process
    Implementation

  • CLM BBDO - Global / Regional Brand Leader

    2010 - 2013 Global / Regional Brand Leader - P&G - Gillette & Venus
    Regional Lead for Strategic & Creative development of 360° Communications
    Localisation of Global Campaigns to suit cultural nuances
    * Global Lead for Strategic & Creative development of Mach 3 Re-Launch &
    Sochi Winter Olympics Campaigns ,

  • CLM BBDO - International Account Director

    2008 - 2013 Global & Regional Lead for Strategic & Creative development of 360° Gillette & Venus Communication Campaigns.
    Localisation of Global Campaigns to suit cultural nuances in CEEMEA.
    Global Lead for Strategic & Creative development of Mach 3 Re-Launch & Sochi Winter Olympics Campaigns.
    Responsible for Global & Regional clients, Brand Agency Leadership
    Team & BBDO Network.

  • CLM BBDO - International Account Director

    2008 - 2010 International Account Director - PepsiCo, Emirates
    * Strategic & Creative development of Pepsi Regular, Max & Raw Campaigns
    * Lead Contact for Pepsi Europe ensuring global strategy & Assets applied
    * Development of local campaigns laddering up to Global proposition
    * Organisation of Creative workshops, concepts for testing
    * Coordination of 60 International Markets ;
    * Responsible for resourcing, finances & Supervision of 2 Account Execs ;
    * Lead for Emirates France: strategic & creative development ;
    * Management of 30 EMEA Markets: Data Management System, Finance &
    Contract Negotiation ,

  • Ogilvy - Account Manager

    Paris 2006 - 2007 Account Manager - DHL / Avon Cosmetics / New Business
    * Strategic & Creative development of campaigns ;
    * brief analysis for Global Network ensuring consistent advertising in line with global brand footprint ;
    * Production of trans-creation work for Avon UK ;
    * Communication channel between Agency departments, Media Agency, UK Legal body
    * Management of Team, accounts billing systems, invoicing & reconciliations
    * Responsible for submission of scripts / boards / press ads to legal entities (BACC)
    * Production of weekly status reports, Competitive Activity Tracking, resource planning & project cost forecasting

  • DDB - International Account Executive

    2005 - 2006 International Account Executive - Johnson & Johnson / Hasbro
    * Development & production of TV, Press & Online communication
    * Interpretation & production of Copy Strategies & Creative Briefs
    * Production of Competitive Reviews & Copy Analysis ;
    * Liaison with legal entities for approval & broadcasting of copy
    * Production of Mood / Montage videos for ad hoc projects
    * Regional and International Status Reports ;

  • DDB - International Account Coordinator

    2003 - 2004 International Account Coordinator - Johnson & Johnson
    * Key point of contact for Global Network of 18 countries
    * Distribution of key information, adaptation guidelines & master materials ;
    * Negotiation of model, music, & photography usage rights ;
    * Policing of local adaptations for broadcast approval ;
    * Formation of Global Status Reports of Network Activity & Invoicing

  • Fitch Ratings - Marketing Assistant

    2002 - 2003 * Writing & formatting of Press Releases ;
    * Briefing & production of promotional literature & marketing packs
    * Event Management, seminar organisation, research venues, mail shots
    * Budget management & expenditure ;
    * Coordination of Internal Training & Development ;
    * Client database & website management

  • Select Appointments - Sales & Marketing Executive

    2001 - 2002 * Project & Event Management
    * Design & launch of exhibition stands ;
    * Production of promotional literature, brochures, compendiums, leaflets ;
    * Management of Intranet site ;
    * Research, production & formatting of pitch / tenders

  • Double Click - Events & Training Coordinator

    1999 - 2001 * Coordination & organisation of worldwide training events &
    Client corporate functions
    * Management of mail shots, invitations, venue search ;
    * Organisation of trade & exhibition shows worldwide ;
    * Generation & presentation of weekly reports ;

Formations

  • Chartered Institute Of Marketing (London)

    London 2004 - 2004 Advanced Level

    Walked sections of the Great Wall of China for Charity
    Exceptional Communication, Organisational, Relationship & Networking skills
    Dynamic, creative & Passionate About Marketing Comms & International Business

  • London University (London)

    London 1995 - 1999 Diploma

  • Havering College (London)

    London 1993 - 1995 A Levels

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