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Google
- Consultant Rich Media
Paris
2011 - maintenant
Platform Solutions Consultant Rich Media, GOOGLE (Paris Office)
Google DoubleClick, Rich Media - French & Emerging Markets
- Drive Rich Media Revenue and build relationship with key partners: creative agencies
and top media agencies (Havas, Publicis and Aegis)
- Ensure that all Display Rich Media advertising campaigns get implemented & executed
successfully
- Provide strategic recommendations, based on Advertiser & Revenue analysis, together
with the Account Managers to help optimise accounts and drive additional business
- Provide Dynamic Remarketing and Mobile expertise ;
- Evangelize Innovative Rich Media formats to develop Brand Awareness through
trainings, webinars, Case studies.
DoubleClick, Project Manager (3 months project in New York)
- Launched globally an internal tool to improve scalability and efficiency of the Rich
Media Global Teams, leading a team of 5 people and coordinating with engineers top
features requests.
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Google
- Rich Media Consultant, Doubleclick - Google (Paris)
Paris
2011 - maintenant
- Coordination and management of display Rich Media campaigns in collaboration with French Top Media agencies and creative agencies (Havas, Aegis…)
- Provide advertiser and revenue analysis to contribute to overall account strategy, setting up monthly review meetings with agency and advertiser customers and working with Account managers to drive business:
. Dynamic and Remarketing expertise
. Contribution to the development of innovative formats such as Mobile and Dynamic Ads (see www.richmediagallery.com)
- Project Manager:
. 3 months in New York to launch globally an internal tool to improve scalability and efficiency of the Rich Media Global Teams
. Lead a global team of 5 and coordinate with engineers
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Google
- Account Manager Online Sales & Operations
Paris
2008 - 2011
Google Books, Google News & Google Scholar in the French & Spanish markets
- Responsible for all the retail partners in Europe for the launch of Google eBooks ;
- Provide outstanding customer service and sales support to Google's partners ;
- Collaborate with Specialists, Engineers and Product team members on new feature
development.
- Implement creative ways to improve our client relationships and increase revenue by
up-selling and promoting other Google products.
- Provide strategic advice and help solve technical issues by working closely in a
consulting role with key clients.
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Google
- Account Manager On-line Sales & Operations, Google (EMEA Office - Dublin)
Paris
2008 - 2011
Google Livres, Google Actualités
- Assurer la relation clientèle avec les éditeurs (maisons d’édition et presse) ; conseils stratégiques avec les principaux clients
- Projets de développement et de monétisation en collaboration avec le Marketing, les ingénieurs et les chefs produits
- Mise en œuvre de moyens créatifs afin d’améliorer la relation clients, d’accroitre les revenus de up-selling et de promouvoir d'autres produits Google
- Responsable sur Google Actualités et Google Livres des réseaux communautaires en 8 langues afin de proposer un support « 1 : many »
- Responsable programme affiliation de Google eBook en Europe
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VUELING
- Sales & E-Marketing support
2007 - 2007
Sales Direction -National and International Markets of travel agencies and Small Business
- Defining and Pricing for the travel agencies and small business ;
- Set-up Media planning ;
- Responsible for direct marketing initiatives like Flyers & E-mailing campaigns ;
- Customer Relationship Management and database analysis.
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Vueling
- Chargée de Marketing Direct, VUELING (1ere compagnie aérienne Low Cost)
2007 - 2008
VUELING (ère compagnie aérienne Low Cost d’Espagne), Barcelone
Direction Commerciale - Agences de voyages et entreprises sur les marchés locaux et internationaux
- Lancement d’une tarification spécifique aux agences et entreprises
- Etudes CRM et élaboration de bases de données
- Création de flyers et préparation de campagnes de e-mailings
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Le Crédit Lyonnais
- Junior Product Manager, LCL
2005 - 2006
Consumer Marketing Direction - Clients Loyalty Service
- Responsible for the Client Loyalty Program's ;
- Structure: data base analysis, update of the monthly dashboards, budget
analysis
- Execution: editorial committee animation, preparation of creations' briefs,
recommendations analysis, planning control, strong relationship with the
communication agency
- Improvements: relationship with promotional partners, studies and follow-up of
strategic partners (ACCOR, Air France KLM, FNAC)
- Creation of a loyalty program for young people: Avant@ge Jeunes.
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LCL
- Chef de produit junior - programme de fidélité Avantage
Villejuif
2005 - 2006
Direction Marketing Clients - Service Marketing Clients Fidélisation
- Pilotage du programme : analyse de base de données, mise à jour des tableaux de bords mensuels, suivi budgétaire
- Animation du programme : animation du comité éditorial, préparation de briefs de création, analyse des préconisations, suivi des plannings, liens étroits avec l’agence de communication
- Evolution du programme : suivi des partenaires promotionnels, études et suivi des actions avec les partenaires stratégiques (Accor, Air France, Fnac, CFPE)
- Lancement du programme de fidélisation Av@ntage Jeunes
- Veille concurrentielle et études
