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Alexandre CATILLON

LONDON

En résumé

Always looking for new challenges, rewarding experiences & knowledge, I decided to move to London in 2014 after 3 years in a French digital agency.
Data, Engagement & Conversions driven, I think Digital Marketing has to be considered "global" to be strategically powerfuI
For this reason, I'm interested in all its areas, with a specific expertise & experience in Search, Content Marketing and Social Media for Brands, E-Commerce websites & Public organizations.

Feel free to contact me!

alexandre.catillon@gmail.com
www.alexandrecatillon.com

Mes compétences :
Médias Sociaux
Community Management
Adwords
Content Management
Référencement

Entreprises

  • OnePiece - Marketing Manager France

    2015 - maintenant

  • Starcom MediaVest Group - SEO Executive

    Levallois Perret 2014 - 2015 Part of SMV LONDON's Content Marketing Division (LiquidThread), I deliver SEO Consultancy for HONDA (22 countries), SAMSUNG & MYJAR in order to improve their organic visibility, traffic & conversions.

    Our team is in charge of:
    - Keyword Research & Mapping
    - SERP's Visibility Audits
    - Integrated Social Media-SEO Audits
    - Competitor Analysis
    - Content Strategy (Gaps Analysis & Opportunities)
    - On Page Optimisation
    - Technical SEO Optimisation (Experience in site migration consultancy at European scale)
    - SEO/Content/Social Media Workshops with Client's Marketing Managers
    - Visibility, traffic, links & conversions reporting

  • 53mondays - Digital Manager

    Bordeaux 2012 - 2014 Digital Planning for clients from several industries: culture, cosmetics, interior design & public sector. My role was to pitch then manage:

    > Content strategies (On & Off site)
    > Social Media strategies (Community Management & Paid Social)
    > SEO strategies (On-site, Off-site, Technical) & Search Strategies (Google Adwords & Shopping )

    - Ensuring all campaigns run smoothly
    - Staff management
    - Daily relationship with clients

    Successful pitch: Gironde County, Laboratoires de Biarritz, Lusseo, City of Bordeaux, Landes County, Aquitaine Region Rail, Bouygues Estate

  • 53mondays - Community Manager & Copywriter

    Bordeaux 2012 - 2012 After a 6-month internship in 2011, I permanently joined 53mondays in January 2012. I was in charge of:

    - Planning, posting, responding and monitoring on Client's social media channels (Facebook, Twitter, Instagram, Google+, Youtube, Pinterest)
    - Create monthly editorial calendars and coordinate with campaigns across social media channels
    - Research and engage with relevant influencers to drive awareness of client's products and expand their reach
    - Create & drive engagement through relevant, SEO friendly & high value content on client's blogs & websites.

  • TradeDoubler - Assistant SEO & Affiliate Publisher Support (intern)

    Paris 2010 - 2010 Affiliate Publisher Support :

    - Building and sending out daily Publisher reports to the teams
    - Supporting the PDMs & AMs with recruitment
    - Ensuring all publishers are set up correctly within TDs internal system
    - Support for the operations and publisher teams to insure all campains run smoothly

    SEO :

    - Writing articles for the French SEO team
    - Clients : Tempur, Disneyland Paris

Formations

  • Sungkyunkwan University (Séoul)

    Séoul 2010 - 2010 Communication & Creativity Semester

  • Groupe INSEEC

    Bordeaux 2009 - 2012 Master 2 spécialisé Communication et Publicité

  • Lycée Michel Montaigne

    Bordeaux 2006 - 2008 Classes Préparatoires Economiques et Commerciales

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