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Alexandre LOURDEAUX

Noisy-le-Grand

En résumé

Extensive marketing experience with an international background / Innovation / Branding / Communication and Media, offline and digital

Mes compétences :
Marketing
Portfolio Administration
Managed a network
Initiated coordination
Creative development

Entreprises

  • Lavazza - Global marketing Director

    Noisy-le-Grand 2016 - maintenant Based in Torino , Italy

    * Launched Lavazza Instant coffee internationally
    [ Awarded Product of the year '16 in Italy, Australia, GCC ]
    * Redeployed Carte Noire range on the french market
    * Developped new Lavazza global brand architecture
    * Launched Lavazza Single Origin and Organic range
  • Gyma Sas - Marketing director

    Sorgues 2015 - 2015 Based in Dubai, UAE

    * Reformulated & relaunched Spices and Dates
    to score double digit growth by end ’15
  • Iffco - Marketing Director

    Sharjah 2010 - 2014 Based in Dubai, UAE

    * Rebranding and relaunch of all brands
    * Geographical expansion into South East Asia
    * Marketing London Dairy 30 new boutiques
    * Doubled CAGR to 15% , reached 50% share in UAE
    * Awarded Product of the Year in '13 and '14
  • Ferrero Spa - Marketing Director

    MONT-SAINT-AIGNAN 2005 - 2010 Based in Guadalajara, Mexico

    ⁃ Pioneered Ethical marketing to kids on Kinder
    ⁃ Event strategy on Rocher became best practice globally
    ⁃ Tic Tac became co leader after ’08 relaunch
    ⁃ Ferrero’s turnover increased + 60% in 5 years
  • Ferrero Spa - Area Marketing Director

    MONT-SAINT-AIGNAN 2000 - 2004 Based in Ferrero HQ in Luxembourg

    * Set up the marketing fonction for the MEA area
    * Launched Ferrero key brands with localized mix
    * Double digit growth year on year up to MM$100 in '05
  • Ferrero Spa - Sales & Marketing Manager

    MONT-SAINT-AIGNAN 1997 - 1999 Based in Singapore

    * Set up the marketing fonction in South East Asia
    * Managed a network of distributors across the region
    * Brought back business to healthy P&L after asian crisis
  • Ferrero Spa - International Category Manager

    MONT-SAINT-AIGNAN 1995 - 1997 Based in Ferrero HQ in Brussels, Belgium

    * Initiated coordination processes for Portfolio management,
    Research, Media Strategy and Creative development globally
  • Ferrero France - Brand Manager

    MONT-SAINT-AIGNAN 1989 - 1995 Based in Rouen, France

    * From Assistant to Senior brand manager on Kinder Surprise
    and Kinder seasonal confectionery range
    * Relaunched Kinder Surprise in 1993 to record 13% share

Formations

Réseau