Mes compétences :
Affiliation
Business
Digital
E CRM
EBP
Loyalty
Média
Microsoft CRM
Mobile
SEM
Seo
Social Media
Web
Entreprises
Nissan West Europe (FRANCE & NETHERLANDS)
- Interactive & CRM Manager
2011 - maintenant• Manage a team of 4 people
• Manage 4 agencies : DUKE, Digitas, Publicis Dialog, OMD
• Lead the On-line brand communication (Web, Mobile) : set-up yearly communication strategy, validate media plans, deploy creative and out of the box activations, manage sites developments, work on transactional platform deployment, improve customer journey, track KPI
• Lead the tactical On-line activity (Search, Lead Management) : set-up the lead generation and SEA strategies, improve customer transformation, optimize ROI, deploy assessment tools
• Lead the CRM business : define targeting, validate creative, apply pan European guidelines, deploy Loyalty customer journey
• Develop the Social Media strategy: agency pitch, define strategy, build internal workflows, validate creative, build reaction processes
Nissan West Europe
- Interactive Specialist
Voisins-le-Bretonneux2008 - 2011• Responsible for the creative assets development : web and mobile campaign material, sites creation, e-CRM campaigns
• Ensure websites maintenance, updates, improvements and new services creation on the corporate and offers site.
• Validate the digital media planning, SEM campaigns and SEO optimization
• Manage the lead generation strategy: lead management, ROI optimization, investments monitoring
Nissan Europe SAS
- Pricing Strategy Consultant
2006 - 2008• Responsible for the LCV range (6 vehicles) price positioning in 17 countries
• Improve range profitability
• Define and negotiate countries incentive campaigns
• Deploy mystery shopping surveys and develop some price/product competitiveness monitoring tools
• Take part in business cases building : NV200 launch, introduction in new countries (Turkey, Russia, Romania, Baltic)
Renault Germany
- Junior Product Manager
2005 - 2006• Responsible for the marketing intelligence and price positioning reports
• Support the dealer network in products information (supply, product planning)
• Take part in the Espace and new Laguna line-ups building
French Embassy
- Agro business and consumer goods Sections’ Head Assistant
2003 - 2003>Canvass of new business outputs for French companies in Switzerland
>Organisation of an small Swiss French wine trade fair in Bern
>Co-author of a “Directory of the Wine and Spirits Importers in Switzerland”
>Co-author of two Market Briefs : "Le The Swiss market for cosmetics/fragrances” and “The Swiss market for toys”
EADS Space Transportation
- Jr. Sales Person for the Enginery business
Blagnac 2002 - 2002>Management of 20 key client portfolio’s, Sales figure €300 000
>Reorganization of the order treatment process
>Trainee team leader
Daimler Chrysler Fleetboard Germany
- Assistant of the European Sales Development Director of Fleet Board
2001 - 2001>Coordination of the development process between Germany and France
>Survey on the on-board computer market
>Prospecting new business opportunities in Belgium
embarqués
