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Alexandre PICHARD

PARIS

Résultats examens 2026

RETROUVEZ GRATUITEMENT Le résultat du bac à ParisLe résultat du brevet à Paris Le résultat du BTS à Paris

En résumé

Mes compétences :
Affiliation
Business
Digital
E CRM
EBP
Loyalty
Média
Microsoft CRM
Mobile
SEM
Seo
Social Media
Web

Entreprises

  • Nissan West Europe (FRANCE & NETHERLANDS) - Interactive & CRM Manager

    2011 - maintenant • Manage a team of 4 people
    • Manage 4 agencies : DUKE, Digitas, Publicis Dialog, OMD
    • Lead the On-line brand communication (Web, Mobile) : set-up yearly communication strategy, validate media plans, deploy creative and out of the box activations, manage sites developments, work on transactional platform deployment, improve customer journey, track KPI
    • Lead the tactical On-line activity (Search, Lead Management) : set-up the lead generation and SEA strategies, improve customer transformation, optimize ROI, deploy assessment tools
    • Lead the CRM business : define targeting, validate creative, apply pan European guidelines, deploy Loyalty customer journey
    • Develop the Social Media strategy: agency pitch, define strategy, build internal workflows, validate creative, build reaction processes

  • Nissan West Europe - Interactive Specialist

    Voisins-le-Bretonneux 2008 - 2011 • Responsible for the creative assets development : web and mobile campaign material, sites creation, e-CRM campaigns
    • Ensure websites maintenance, updates, improvements and new services creation on the corporate and offers site.
    • Validate the digital media planning, SEM campaigns and SEO optimization
    • Manage the lead generation strategy: lead management, ROI optimization, investments monitoring

  • Nissan Europe SAS - Pricing Strategy Consultant

    2006 - 2008 • Responsible for the LCV range (6 vehicles) price positioning in 17 countries
    • Improve range profitability
    • Define and negotiate countries incentive campaigns
    • Deploy mystery shopping surveys and develop some price/product competitiveness monitoring tools
    • Take part in business cases building : NV200 launch, introduction in new countries (Turkey, Russia, Romania, Baltic)

  • Renault Germany - Junior Product Manager

    2005 - 2006 • Responsible for the marketing intelligence and price positioning reports
    • Support the dealer network in products information (supply, product planning)
    • Take part in the Espace and new Laguna line-ups building

  • French Embassy - Agro business and consumer goods Sections’ Head Assistant

    2003 - 2003 >Canvass of new business outputs for French companies in Switzerland
    >Organisation of an small Swiss French wine trade fair in Bern
    >Co-author of a “Directory of the Wine and Spirits Importers in Switzerland”
    >Co-author of two Market Briefs : "Le The Swiss market for cosmetics/fragrances” and “The Swiss market for toys”

  • EADS Space Transportation - Jr. Sales Person for the Enginery business

    Blagnac 2002 - 2002 >Management of 20 key client portfolio’s, Sales figure €300 000
    >Reorganization of the order treatment process
    >Trainee team leader

  • Daimler Chrysler Fleetboard Germany - Assistant of the European Sales Development Director of Fleet Board

    2001 - 2001 >Coordination of the development process between Germany and France
    >Survey on the on-board computer market
    >Prospecting new business opportunities in Belgium
    embarqués

Formations

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