Alexandre TAISNE


En résumé

- Co-Founder Groupon France (Since 2010).
After +5 years managing several BUs, in charge of the structuration and the dvpt of the Global Key Accounts strategy over EMEA.

- Co-founder Toast Gallery/Toast Agency (2003-2010): disruptive (offline and online) retail model addressing the Contemporary Art market, targeting upcoming talents and collectors.

Key strengths include: 
Team Development and Management / Results-Driven with Sense of Urgency / International Strategy Development / Analytic-Driven Approach to Decision Making / Opportunity Identification / Process Identification and Definition / Collaborative Leadership Approach / Pricing Strategies and Competitive Monitoring / Broad, Cross-Industry Experience


  • Groupon EMEA - VP Groupon EMEA - National Business

    2014 - maintenant Member of the Senior Leadership Team Groupon EMEA

    Leading the EMEA Business development and Impact initiative:
    ° Definition, implementation and direct management of the sales (supply) & marketing (demand) approach for Key and Global Accounts and New Business.
    ° Dvpt of the Advertising Channel (exclusive performance campaigns, Affiliation, Display).
    ° Strategic Marketing & Monetization partnerships
  • Groupon - MD Groupon Getaways and VP Growth Groupon Local

    Courbevoie 2013 - 2014 On top of my responsibilities, I took over the position of Managing Director for Groupon Getaways for France.

    As the MD for the Travel category:
    - Responsible for all local travel and Tour operating business for France.
    - Managing a team of +30: local sales, key accounts, marketing and ops.
    - Matricial organisation over EMEA.
  • Groupon - VP Growth Groupon Local - Key Accounts and New Business

    Courbevoie 2012 - 2013 Leading the Growth Strategy.
    Identification of the incremental levers, definition and execution of the Marketing and Sales strategies.

    - Head of Key Accounts: Management and Business Development; both online and offline KA, New Business (couponing Freebies) and multilocal chains.
    - Head of Groupon Live: Partnership (Fnac), Business Dvpt on the ticketing industry.
    - Head of Groupon Premium (Reserve): 90 Michelin Starred restaurants featured within the last 12 months.

    KPIs in terms of incremental:
    +1M coupons sold YoY,
    +40M$ turnover YoY
    +13M$ incremental revenue YoY
    + 100 Michelin starred restaurants signed
    + 10 National brands closed
  • Groupon France - Co-Fondateur Groupon France

    Courbevoie 2010 - 2012 Co-Founder of Citydeal France (became Groupon France in June 2010).
    Part of the initial Citydeal team who launched the business in France.
    Board Member.

    Operationnally as a VP / Regional Manager:
    • Launch and management of the Paris Business Unit: from scratch up to 60 people and 7 managers. Sales and ops.
    • Responsibility over 40% of Groupon France’s local turnover.
    • 1st local BU EMEA wide in terms of turnover (100M$ • Marketing strategy, opening of new markets and new categories.
  • Toast Gallery / Toast Agency - Fondateur

    2003 - 2009 Toast Gallery est une galerie d'art contemporain implantée à Paris (5è) et à Bruxelles et qui découvre et promeut des talents émergents en galerie et via le site

    Toast Agency est agence artistique au service des entreprises, des marques et des professionnels du logement et de l’hôtellerie.
    Notre expertise et notre réseau international d'artistes nous permettent de travailler sur commande et sur mesure pour les décorateurs mais également pour intervenir sur les univers de marques.
    Quelques references: Microsoft, Accor, Starwood, Apple, Heineken, Fouquet's, habitat, fnac, Peugeot, Altran, Laboratoires Roche...



    Ecully 1998 - 2001 Marketing et entrepreneurship

    Marketing et entrepreneurship
  • IEP De Strasbourg (Starsbourg)

    Starsbourg 1995 - 1998 Relations Internationales

    Relations Internationales
  • Lycée Ecole Active Bilingue Jeannine Manuel (EABJM) (Paris)

    Paris 1984 - 1994