Menu

Aliénor COMBEUIL

Paris

En résumé

I love travelling, learning things, spending time with friends & family and knowing new people.
25% of my blood is Spanish and I’m really proud of it. I’m in love with Spain and Spanish people: their tapas, their language, their fiestas, their sangria…

I’ve been studying Negotiation & Customer Relationship for 2 years in Angers (49, France) and then Digital Marketing at INSEEC Business School in Paris for 3 years. These 5 years were done in apprenticeship, which brought me a lot: to become an adult and to start my career by knowing how to manage professional projects.

As marketer, I’m passionate about building new projects to support companies' growth. Being Channel Marketing Manager allows me to support our Business Partners in their lead generation which is my main goal. And working at Sage gives me the opportunity to work on big projects, on European or global scopes, with many colleagues who all contribute to helping me on building myself and always evolve.

As previously mentioned, I’m really keen on meeting new people so do not hesitate to contact me to share experiences and best practices!

Mes compétences :
Marketing
Gestion de projet

Entreprises

  • Sage - Global Partner Campaign Manager

    Paris 2016 - maintenant

  • Sage France - Social Marketing Manager Europe - Sage Group

    Paris 2015 - 2016

  • Sage France - Channel Marketing Manager Europe - Sage Enterprise Market

    Paris 2014 - 2015 My main goal is to help our European Business Partners in their lead generation operations, which includes to:
    ~ Provide Business Partners with marketing campaign kits
    ~ Develop the website dedicated to Business Partners and keep it up-to-date
    ~ Create Sales enablement tools & assets (i.e. Product Guides, E-learning Platform, "10 Reasons" documents, customer reference search tool,...)
    ~ Social Selling: train Sales teams & create webinars
    ~ Work with the Digital Strategists, Product Marketing, Presales and Sales teams at Sage
    ~ Build Marketing plans including KPIs and create reportings
    ~ Collaboration with External & Internal Communication to inform the Sage Community
    ~ Events: support Business Partners in the organisation of on-site customer events, invite them to webinars, trainings and global events,...
    ~ Embark them on the roll-out of digital activities
    ~ Launch incentives and challenges to boost the Business Partners' lead generation
    ~ Send regular Newsletter to the Sales & Marketing populations to keep them informed about the new campaigns, trainings and incentives available for them

    ~ From Sept. 2014 to April 2015: handling the UKI ecosystem in direct as interim

  • Sage France - Operational Marketing - Sage Mid-Market France & Europe

    Paris 2011 - 2014 ~ In charge of European Business Partners enablement and development: creation and issue of a newsletter, organisation of webinars, videos, testimonials, launch of dedicated projects and development of the dedicated website.
    ~ Web projects management: collaboration with internal teams and external providers for various projects: creation of new sections on a website, creation of videos, etc.
    ~ Marketing Campaigns: creation and issue of emailings via a dedicated platform, follow-up of the tracking and lead generation.
    ~ Customer Loyalty: creation of customer and Business Partners testimonials.
    ~ Internal Communication: creation and issue of the French and European internal newsletter.
    ~ Events: organisation of presential events and webinars.

  • Ouest Routage - Commerciale

    AVRILLÉ 2009 - 2011 ~ Prospection: prospect database creation, calling prospection, Sales meetings, quotations,...
    ~ Customer Loyalty: advice, orders follow-up, quotations and unpaid reminders, phone reception, inventory management.

  • Toiles de Mayenne - Stagiaire (Vente)

    2006 - 2006

  • D3 Studio - Stagiaire

    2005 - 2005

Formations

  • INSEEC

    Paris 2011 - 2014 MASTER 2

    Digital Marketing

  • Groupe Icoges (Paris)

    Paris 2009 - 2011 BTS Négociation et Relation Client (NRC)

  • TALENSAC (Nantes)

    Nantes 2008 - 2009 Bac STG Marketing

Réseau

Annuaire des membres :