Menu

Amandine BESNIER

York

En résumé

Mes compétences :
Stratégie
Management
Mobilité internationale
Gestion de projet
Lancement de produits
Développement produit
Marketing produit
Relations internationales
Marketing stratégique
Marketing
Marketing opérationnel

Entreprises

  • Dentsply Sirona - International product manager

    York 2012 - maintenant Responsible for orthodontic custom appliances and lab products in 8 direct countries

    Regional marketing strategy and portfolio strategy
    Development and execution of marketing plan
    Product launches and product evolutions
    Product and sales processes definition and implementation
    Customer service and communication guidelines definition
    Brand development
    Design and delivery of marketing, sales and training tools
    Products and sales training – EU sales meeting animation
    Congress and clinical education event organization
    Public/conference speaking
    Management of 1 marcom
  • Croma-Pharma GmbH - International product manager

    2008 - 2011 Responsible for the newly created aesthetic medicine portfolio

    Portfolio management and product launches for 6 European countries
    Improvement of current products and collaboration with R&D for the elaboration of next generation products
    Design and delivery of marketing and sales tools
    Products and sales training
    Congress and events organization, KOL relationship management
  • Croma-Pharma GmbH - Sales representative

    2007 - 2008 Objective: to start up and develop sales of the aesthetic range in France
    Targeting dermatologists, aesthetic doctors, aesthetic surgeons, etc…
    Elaboration of promotional offers
    Creation of selling tools
  • Yves Saint Laurent Beauté - Sales representative

    Paris 2006 - 2007 Development of turnover and market shares for all represented brands
    New product launches: product presentation and placement; product training
    Implementation of promotional actions, merchandisin
  • CLAIRE'S - Store manager

    Paris 2005 - 2006 Day to day store management and development of turnover
    Team management and motivation (12 persons)

Formations

  • Strathclyde University (Glasgow)

    Glasgow 2005 - 2005 Programme ERASMUS
  • ESC Bordeaux

    Talence 2001 - 2005 ESC
  • Lycée Condorcet bts

    Bordeaux 1999 - 2001 BTS Commerce International

    commerce international

Réseau

Annuaire des membres :