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Amine LAKRARY

CASABLANCA

En résumé

E-Distribution Expert

Mes compétences :
Hotel Opening
MICE
Yield management
eCommerce
Revenue management
B2C
Front office et Back office
Off line
B2B
Social media
Contracting

Entreprises

  • Atlas Hospitality - Responsable Hebergement

    maintenant

  • MAZAGAN BEACH RESORT - KERZNER INTERNATIONAL - Distribution Manager

    2012 - maintenant

  • ART PALACE & SPA (Chateaux & Hotels Collections) - Director of Brand & Revenue

    2011 - 2012 Director of Brand & Revenue in charge of all Distribution Channels “GDS, B2B & B2C, contracting online B2C & B2B, optimizing the hotel website on Search Engine (SEO) in charge of hotel CRS, Contracting & negotiations with OTA & Wholesalers, optimizing the Hotel occupancy and positioning the hotel in the market with a strong rate strategy, reaction to market trend and strategy to keep the booking Maximization.
    Optimizing the ARR, ADR & REV PAR & REVPAC maintaining the optimum Hotel Occupancy by combing the segment Pricing tool to keep parity between all segments.
    I did acquire a strong relationship with Major Wholesalers’ partners & Market Managers which did build a confidence between us to implement strategies to boost sales and optimize the hotel Ranking
    Expert in social media practices for gaining notoriety in the market.
    Branding is part of my focus which is implementing the Chateaux & Hotels Collection Brand standard & focusing on quality service in term of consistency to have the best Guest experience.
    Spécialités

    E-Distribution B2B , B2C, GDS, yield & Revenue Management, Branding

  • KENZI TOWER HOTEL - E-Commerce MANAGER

    2010 - 2011

Formations

  • Cornell University (Ithaca, Ny)

    Ithaca, Ny 2013 - 2013 Hotel Revenue Mnagement

    Focus on most critical revenue-management techniques and strategies.as well as several key ways to maximize revenue: forecasting and availability controls, pricing and distribution channel management, overbooking and group management, non-traditional revenue management applications& Applying revenue Management to F&B as well as Golf and Spa .

  • Cornell University - School Of Hotel Administration (New York)

    New York 2013 - 2013 Hotel Revenue Management Certificate


    Focus on most critical revenue-management techniques and strategies.as well as several key ways to maximize revenue: forecasting and availability controls, pricing and distribution channel management, overbooking and group management, non-traditional revenue management applications& Applying Revenue Management to F&B as well as Golf and Spa

Réseau

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