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Anne-Beatrice GUILLARME

Paris

En résumé

PROFILE: MARKETING – CONSUMER – INTERNATIONAL

- Dynamic and driven mind-set with two years’ experience in consumer business
- Highly interested and motivated to plan and implement marketing multichannel strategy, driven by consumer insights and understanding
- Adaptable to multicultural environment

Entreprises

  • Sanofi - Assistant Brand Manager - VIE Program - Consumer Heath Care

    Paris 2015 - maintenant KEY RESPONSABILITIES
    - Develop and deliver the UK & IE operational marketing brand plans for the Pain category : Syndol and Brolene
    - Support sales team by providing clear marketing objectives and brand plans
    - Assist the Brand Managers of the Gastrointestinal and Allergy category to develop their marketing brand plans

  • Sanofi - Marketing assistant VMS category and Family care Europe

    Paris 2014 - 2015 - Develop concepts for Mitosyl brand extension in Europe - new positioning and launches:
    -> Coordinate teams within Europe to support NPDs launches
    -> Presentation of the top-line results of the market research to support European strategy
    - Support local markets by developing marketing materials adaptable to their specificities: TV advertisements for Magne B6 and key visuals
    - Benchmarking: analysis of market trends, brand performance and competition review – IMS data

  • ENGIE Ineo - Marketing and Communication Assistant

    Courbevoie 2012 - 2013 MARKETING ASSISTANT - 6 MONTHS
    - Benchmarking on the main competitors – Schneider-Electric, Eiffage, Vinci, Spie, Bouygues
    - Market study on different energy markets: wind energy, photovoltaic, smart city
    - Market study on French communities

    COMMUNICATION ASSITANT - 6 MONTHS
    - Realization of communication materials targeted at sales representative, consumers, employees
    - Topics: electric car, public lighting, electrical installations, energy efficiency, transport
    - Benchmarking on competitors’ communication via social networks and their own website

  • Schneider Electric - Commercial assistant

    Rueil Malmaison 2011 - 2011 - Creating and updating commercial documents
    - Realization of detailed estimate and commercial re-launching

Formations

  • Hanyang University (Séoul)

    Séoul 2014 - 2014 Master Marketing International

    Echange universitaire, Hanyang University, Séoul – 6 mois
    - Asian Business & Marketing: analysis marketing des leaders du marché asiatique: Samsung, Lenovo, Hyundai
    - MBA courses: Global Brand Management and Business Communication

  • ESC Rennes Business School

    Rennes 2011 - 2015 Master Marketing International

    Specialisation: Marketing strategic - Customer behaviour - Brand Management
    Micro-entreprise Well'come, accueil et soutien des étudiants étrangers intégrant l’ESC Rennes

  • IAE LYON

    Lyon 2010 - 2011 Licence Sciences de Gestion

    Gestion, Management, Comptabilité, Economie, Marketing

  • Externat Sainte Marie ( Les Maristes)

    Lyon 2008 - 2010 BTS comptabilité et gestion des organisations

Réseau

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