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Anne DE MONTBEL

Paris

En résumé

14 years of experience in marketing and sales, both in Cosmetics and Luxury industries, with dual expertise in local operations and global development.
> proven track record in developing and implementing marketing programs
> strong capability to lead complex and multiple projects in international matrix organizations and build strong relationships with markets
> team management skills
> an enjoyment for challenge, strong determination and excellent stress management

Mes compétences :
Adaptability
Advanced
Analytic
Business
Business oriented
Commercial
EFFICIENCY
Management
Management skills
Marketing
Marketing skills
Microsoft Project
Microsoft Project Management
Organization
Project management skills

Entreprises

  • L'Occitane - Area Manager Travel Retail Europe

    Paris 2015 - maintenant Job purpose Define and implement a business strategy to develop L’Occitane Group brands within the Travel Retail distribution channel: trade terms, store presence optimization and activation plan. Main clients: Aelia, IDF Belgium, Kappé Netherlands, ANA Portugal, Brittany Ferries, Airlines, Diplomatic shops.
    Turnover 5M€
    Reporting to Travel Retail Director EMEA
    Direct Reports 1 sell-out manager + 1 field supervisor

  • Bayer - Consumer Business Planning

    Lyon 2015 - 2015
    Job purpose Contribute to Bayer France strategy definition and implementation: define and drive annual business planning, identify consumer trends and performance drivers and provide recommendations on growth opportunities, lead strategic cross-functional projects.
    Turnover 200M€
    Reporting to Head of Business Intelligence & Innovation

  • L'Oreal - Benelux Marketing Manager

    PARIS 2011 - 2013 Job purpose In charge of the local marketing activation on the Belgian & Dutch markets for the 3 axis of the brand: Perfumes - Skincare- Make-Up.
    Turnover 40M€
    Reporting to Benelux Marketing Director
    Direct Reports 3 Product Managers + 2 interns
    Achievement - Successful launch of new perfume “La vie est belle” (TOP 1).
    - Turnover +10% in 2012 vs 2011.
    - Move from TOP4 to TOP2 cosmetic brand in the selective rankings in 2012.
    - Negotiations and implementations of strong partnerships with TOP1 retailer (Ici Paris XL).

  • Baccarat - Business Unit Manager

    Baccarat 2007 - 2011 Job purpose: Strategic plan leader => identify & activate new brands partnerships and business opportunities. Consolidate and develop existing clients’ turnoveer
    Achievement :
    - Full re-thinking of the BU strategy : successfully implemented partnership thinking to switch from “answering brief” to initiate and co-develop projects with broad customer organization
    - Setting and management of cross-functional teams (marketing, trade-marketing, supply chain, logistics, R&D). to gain new international partnerships oustide historical business.
    - Consolidation of all clients relations and improvement of sales by 30% in 2008 vs 2007. 2010 turnover +13% vs budget.
    - Lead breakthrough projects awarded within the Luxury community

  • Hennessy (LVMH) - Senior International Brand Manager

    2006 - 2007 Job purpose : Leader of a strategic “übber luxury” project.

    Achievement :
    - Successful launch of a brand new concept within the Wines & Spirits industry
    - Very sensitive project (LVMH board involved)
    - Leader of the project development team = design concept (worked closely with famous French artist Jean-Michel Othoniel), P&L, technical issues, PR package, Route-to-Market and launch event.

  • Hennessy (LVMH) - International Brand and Channel Manager

    2003 - 2006 Job purpose : In charge of development and execution of the marketing plan for this specific channel (3rd channel in volume)

    Achievement :
    - Marketing leader for this distribution channel : developed 360° channel 4Ps strategy and led global implementation centrally in coordination with local markets (portfolio, promotions, customers activation)
    - Merchandising : drive development and implementation of a new visual identity for worldwide Travel Retail points of sales. Lobbying with Top Management and Sales to take an aesthic approach completly different from brand traditional positioning. Big success with customers.
    - Category management : set-up and negociation with customers of a new approach to drive marketing activities in their outlets to magnify ou brand visibility and generate bigger impact & sales.

  • Hennessy (LVMH) - Junior International Brand Manager

    2001 - 2003 Job purpose : Brand management on Prestige portfolio (4 products). All distribution channels wordlwide. Project leader of a new product development

    Achievement :
    - Project leader for the launch of ellipse : developed 4Ps strategy and managed development team
    - Actively participated in the successfull re-launch of the Prestige Portfolio : development of a new packaging concept with design agency & internal technical teams, PR package, POS material for activation in local markets

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