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Anne-Dominique GAUDET-MONINOT

Lyon

En résumé

Mes compétences :
Management
Gestion de projet
Industrie pharmaceutique
Budget /planning
Études marketing
Analyse de données
Contrôle de gestion
Formation
market research
Business Development
Project Management
Due Diligence
Data management
six sigma methodology
forecasting Data management and Analysis
Team Management
System Strategy
Support Country management
Microsoft Office
Manage an annual budget
Develop forecasts
Cognos Impromptu
Accruals

Entreprises

  • Merial - a Sanofi company - Global Market research Director

    Lyon 2015 - maintenant Contribute to the Global and regional market research plan by collecting needs and evaluate the corresponding budget
    Challenge the requests and ensure they are aligned with the Business units objectives
    Manage all dimensions of primary market research studies at global level for production animals business units and at EMEA level for the companion and production animals business units ensuring excellence and consistency with the global strategy. This includes problem identification, development of MR objectives, evaluation of the budget, the recruitment of the appropriate market research institute, follow up, analysis and communication of those key findings, make meaningful and actionable recommendations
    Provide professional expertise in designing and implementing market research studies on new product assets under development
    Evaluate markets for potential opportunities in many categories or geographical areas
    Train the marketing teams and internal customers about existing and new market research techniques

  • Merial - a Sanofi company - Market research and business analyst & manager EMEA

    Lyon 2010 - 2014 Market research and business analyst manager EMEA
    * Recruitment and Management :
    Recruit, manage and lead a team of 2 market analysts
    Lead a team that is the authority in providing reference data in market analyses to the EMEA region, countries and Business Development group.
    * Market survey :
    Be responsible for soliciting/hiring the best in class vendors, overseeing all projects (from conception to delivery of findings), negotiating and managing budget for all market research conducted by the EMEA & GSM teams for EMEA projects)
    Manage all dimensions of market research at EMEA level: business performance tracking (panels) and custom market research (qualitative and quantitative research : U&A, Frontline pre-test and post-test surveys, concept testing, price elasticity, simulated test market ...)
    Contribute to products launches/ positioning through in depth market research (Broadline® and Nexgard® in parasiticide segment )
    Evaluate market for potential opportunities : eg market potential in Ukraine
    Manage an annual budget of 1 Million EUR
    * Data management:
    Provide market expertise in Due diligence processes, business development projects, new product/therapeutic area launches as a market expert in EMEA : member of the due diligence team in Merial/ Intervet joint venture / act as a coordinator in the business Clean Team to prepare all documents (Market share analyses, form CO, gap analysis...) for the European Commission and to answer all questions from European Commission
    Provide market expertise for decision making at both the operational level and European level supporting strategic Marketing EMEA and countries
    Ensure harmonization of available market data throughout EMEA region
    Ensure KPIs reports for Sanofi are accurate, reliable and delivered on time
    Ensure that Market Models and data necessary to the drawing up of long term strategic plans are generated.

  • Merial - a Sanofi company - Market and business analyst Europe

    Lyon 2006 - 2010 * Brand performance/ data management
    Collect quantitative market and business information, to facilitate decision making at both operational and European level
    Provide Top Management with relevant information (create/maintain/ improve information databases) to ensure objectives are successfully achieved or corrective actions are implemented if objectives not achieved.
    Work closely with EMEA brand directors and country operations in the areas of performance management: implementation and follow-up of marketing KPI's (awareness, penetration, treatment rate...)
    Be responsible for panels within the EMEA Marketing Group. : total budget of 700 K EUR
    Managed panel budget (vendors), evaluated and validated the different database sources
    * Support to strategic planning and Budget process ;
    Provide management with necessary information (through an evaluation of competition and market opportunities and trends) for long term planning process
    Ensure that marketing/strategic plans and market models are updated and accurate in terms of KPI's (around 100 market models created and updatedat EMEA level for the main franchises) for Profit Plan, 3Y Plan and Long Range Plan
    * Project management
    Lead a European market share project using a lean-six sigma methodology (green belt project)
    Participate in a global Market modeling project

  • Merial - a Sanofi company - Business Controller EMEA

    Lyon 2000 - 2005 Act as a partner in the process of decision making by supporting marketing and business managers with convenient dashboards (sales, expenses, margins, prices studies).
    Produce revised forecasts, action plans, challenge people according to targets,
    Develop information systems, elaborate strategic / business plans with local operations.
    Prepare and validate budget, targets to be achieved (sales # 350M EUR , expenses #55 M EUR , 250 people)
    Coordinate the budget process according to own methodology, timetable and guidelines,
    Monitor the flow and coherence of information between franchises and countries.
    Develop forecasts and simulations
    Risk and opportunities assessment
    Control market selling prices, define price corridor for Frontline® and define transfer prices, Implement and follow up a 5Year Bio plan to insure profitability

  • Merial - a Sanofi company - Business Controller France

    Lyon 1997 - 2000 all species and support functions
    Support Country management (Head of France,, business units manager, marketing managers and sales force...) in all economic and financials questions (eg: participate in the design of the commercial policy, implement a purchasing process to facilitate follow up of expenses and insure that budget is under control...)
    Prepare sales budget (#200M EUR ), expenses budget (#35 M EUR , 100 people) and 5 years plans with the Head of France
    Prepare weekly estimates, monthly Rolling forecast
    Monthly follow up of sales, commercial policy (discounts accruals) and commercial expenses
    Participate in sales force meeting and French leadership team meeting

Formations

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