Anne-Lise POINT

En résumé

Entreprises

• Procter & Gamble - Directeur du category Management

  Asnières-sur-Seine 2012 - maintenant

• Procter & Gamble - Account Executive for Auchan Group, Fabric & Home Care

  Asnières-sur-Seine 2009 - 2011 In charge of 80MM€ TO (30% of P&G business) & 10MM€ budget / Management of 1 report
  
  Missions:
  - Lead yearly negotiations with Eurochan (Auchan, Simply, Chronodrive, Auchan Drive, Auchan direct) for Laundry, Softeners, Home and Air care
  - Define and negotiate assortment for Ariel, Dash, Gama, Lenor, M. Propre, Antikal, Swiffer, Febreze brands
  - Sell breakthrough innovation launches (Ariel Compaction, Febreze candles…), successful management of Ambipur acquisition
  - Promotion negotiation for feature and display shares on these 4 categories
  Key results:
  - Over the 3 year period: TO ix 120, volume ix 110, share of sku ix 112, and display share ix 200
  - Yearly agreement signed end December for two years in a row
  - Specific co promotion negotiated and implemented for Auchan on sustainability theme (“Friendly Future”)
  

• Procter & Gamble - Retail Unit Manager

  Asnières-sur-Seine 2006 - 2009 In charge of 170 MM€ TO (10% of P&G business) / Management of 9 sales representatives
  
  Missions:
  - In charge of 220 stores covering all French banners (Auchan, Cora, Leclerc, Carrefour, Système U…)
  - Define business priorities for the team (turnover, weighted distribution, share of shelf, promotional target, share of display)
  - Management: recruitment, training on selling techniques
  Key results:
  - Team results consistently within top 3 out of 15
  - 4 sales representatives promoted, 1 laid off
  

• Procter & Gamble - Field Priority Manager

  Asnières-sur-Seine 2005 - 2006 Responsible for new Communication process implementation in the context of merge between P&G and Gillette companies
  
  Missions:
  - Analyze and define information transmission to the field in the context of merge between P&G and Gillette companies
  - Training 120 sales representatives to the new process
  Key results:
  - New field process implemented with 100% of selling documents available / Whole sales force trained during March 05 integration meeting
  

• Gillette - Sales Representative

  2004 - 2005 Responsible for 35 stores in Metz geographic area (Carrefour, Leclerc, Auchan, Géant, Cora)
  
  - Develop Turnover through national business plan execution as well as negotiation of local opportunities
  - Excellence in execution: promotional in store theatralizations, shelf recommendations and focus on WD
  

Formations

• NEOMA Business School (Reims Management School - RMS)

  Reims 2000 - 2004

Réseau

• Damien BENETEAU

• Déborah SOARES

• Evelyne MESSAGER

• Pitch Conseil CABINET DE CHASSE DE TÊTES

• Stéphane POINT

• Thierry VERNE