Menu

Anne STOLL

Issy-les-Moulineaux.

En résumé

Senior product manager with broad experience in consumer and devices (tablet/pc).

Specializations: Business strategy & planning, Marketing strategy & planning, Operational business management, Product management & marketing, Budget management.

Mes compétences :
Marketing
strategic development
best in class experience
Responsible for Windows PC
PC Hardware
PC Category Management
Operational Business Management
Microsoft Windows 7
Microsoft Office
Forecasting
Business Planning
Budgets
Vente
Développement commercial
Business development
Informatique
Management

Entreprises

  • Microsoft - SENIOR PRODUCT MANAGER OF SURFACE TABLET

    Issy-les-Moulineaux. 2013 - maintenant SENIOR PRODUCT MANAGER OF SURFACE TABLET
    [Surface 2 Launch, Lead for Business & Marketing strategy in Consumer]
    • Manage the strategic development of Surface Tablet in Consumer
    • Manage Budgets and P&Ls (Tablet and Accessories)
    • Create winning Business plans
    • Develop New Business: Identify new opportunities for expansion; implement appropriate sales and marketing strategies. Successful launch of Surface 2
    • Enable Sales Team to educate partners on the value of Surface
    • Review channel execution with Field Labor Manager and Channel Marketing Team to ensure the best execution
  • Microsoft - SENIOR PRODUCT MANAGER OF SURFACE TABLET

    Issy-les-Moulineaux. 2013 - maintenant [Surface 2 Launch, Lead for Business & Marketing strategy in Consumer]
    * Manage the strategic development of Surface Tablet in Consumer ;
    * Manage Budgets and P&Ls (Tablet and Accessories) ;
    * Create winning Business plans ;
    * Develop New Business: Identify new opportunities for expansion; implement appropriate
    sales and marketing strategies. Successful launch of Surface 2
    * Enable Sales Team to educate partners on the value of Surface ;
    * Review channel execution with Field Labor Manager and Channel Marketing Team to
    ensure the best execution
  • Microsoft - MANAGER WINDOWS PC & TABLET & Business & Marketing manager

    Issy-les-Moulineaux. 2011 - 2013 [Windows Devices 5M units; Budget $15M]
    * Responsible for Windows PC & Tablet devices: Market Share, Business Planning, Marketing
    plans definition and execution, Marketing budget, Partner engagement model
    * Market/Competitive intelligence: Channel PC/Tablet mapping and forecasting ;
    * Launch/Sustain Windows 8 in Consumer channel leveraging ecosystem (Retail and OEMs) ;
    * Develop strong business and marketing partnership with OEMs (HP, Asus, Samsung, Intel..) ;
    * Manage and monitor device selling motion of PCs and Tablets ;
    * Business Development at Telco Channel ;
    * PC Category Management at Fnac: Contribute to improve PC & Tablet purchase recognized
    as the WW best in class experience.
    * Cross-collaboration with Trade Marketing, Product Marketing and Account Managers
  • Microsoft - CATEGORY MANAGER WINDOWS

    Issy-les-Moulineaux. 2011 - 2014 CATEGORY MANAGER – Windows PC (Business & Marketing manager)
    [Windows Devices> 5M units; Budget> $15M]
    • Responsible for Windows PC devices: Market Share, Business Planning, Marketing plans definition and execution, Marketing budget, Partner engagement model
    • Market/Competitive intelligence: Channel PC/Tablet mapping and forecasting
    • Launch/Sustain Windows 8 in Consumer channel leveraging ecosystem (Retail and OEMs)
    • Develop strong business and marketing partnership with OEMs (HP, Asus, Samsung, Intel..)
    • Manage and monitor device selling motion of PCs and Tablets
    • Business Development at Telco Channel
    • PC Category Management at Fnac: Scorecard and metrics definition, PC assortment selection, new customer experience recognized as the WW best in class experience.
    • Cross-collaboration with Trade Marketing, Product Marketing and Account Managers
  • Microsoft - KEY ACCOUNT MANAGER

    Issy-les-Moulineaux. 2009 - 2011 [Revenue $7M, +71% growth YoY; Multi-channel portfolio)
    * Manage, grow revenue and market share on managed accounts (Casino, Conforama,...) ;
    * Develop and execute account plans with Trade Marketing and Field Sales teams ;
    * Develop long term partnership with clients and maximize customer satisfaction ;
    * Build and maintain contractual agreements ;
    * Successfully launched Windows 7 and Office 2010
  • Microsoft - KEY ACCOUNT MANAGER

    Issy-les-Moulineaux. 2009 - 2011 KEY ACCOUNT MANAGER – PC Aisle (Windows, Office, Hardware)
    [Revenue > $7M, +71% growth YoY; Multi-channel portfolio)
    • Manage, grow revenue and market share on managed accounts (Casino, Conforama,...)
    • Develop and execute account plans with Trade Marketing and Field Sales teams
    • Develop long term partnership with clients and maximize customer satisfaction
    • Build and maintain contractual agreements
    • Successfully launched Windows 7 and Office 2010
  • Microsoft - TRADE MARKETING MANAGER

    Issy-les-Moulineaux. 2006 - 2008 [Revenue: +15% YoY, Market Share: +10% YoY; Budget $1M]
    * Manage Hardware portfolio at retail (Mass Merchants, Specialists) and non-retail (distributors) ;
    * Develop marketing strategy with Sales and Product Marketing Managers ;
    * Develop brand awareness and sales at retail: in-store marketing,tradeshows, training plans ;
    * Captain Category Manager at FNAC. Budget: $250k
  • Microsoft - TRADE MARKETING MANAGER

    Issy-les-Moulineaux. 2006 - 2008 TRADE MARKETING MANAGER – Microsoft Hardware (mouse, keyboard, webcam)
    [Revenue: +15% YoY, Market Share: +10% YoY; Budget > $1M]
    • Manage Microsoft Hardware portfolio at retail (Mass Merchants, Specialists) and non-retail (distributors)
    • Develop marketing strategy with Sales and Product Marketing Managers
    • Develop brand awareness and sales at retail: in-store marketing (POS, Promotions, Demo days..); tradeshows; training plans
    • Captain Category Manager at FNAC. Budget: $250k
  • Microsoft - AUDIENCE MARKETING ASSISTANT

    Issy-les-Moulineaux. 2005 - 2005 Marketing & Operational Division – SME Channel
    Audience marketing assistant – Microsoft Dynamics (ERP)
    • Marketing plan execution (management of SME website and dedicated quarterly magazine)
    • Tradeshow management (“ERP 2005” at CNIT, regional tradeshows)
  • Surcouf - BUYER ASSISTANT for PC & Printer

    LILLE 2003 - 2003

Formations

  • ESG Management School

    Paris 2004 - 2006 Master II

    Master II – Marketing & Communication specialization - ESG Paris
  • GROUPE PGSM (Paris)

    Paris 2004 - 2006 Master Marketing et Communication

    Responsable Oenologie du BDE
  • UNIVERSITE PARIS XII IUT

    Lieusaint 2001 - 2003 DUT Techniques de Commercialisation
  • Lycée Sonia Delaunay

    Cesson 1998 - 2001 Bac Scientifique

Réseau

Annuaire des membres :