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Nicolas CATANESE

Issy-les-Moulineaux.

En résumé

I was the passionate kid who talked too much. The one always asking questions, always willing to share something… Years have passed, but I still believe nothing is better than searching for and sharing amazing things every day. It takes method, focus, patience and understanding.

No matter how awesome your products are, if you don’t understand who you really want to talk to, you will always be just another message, whatever the size of your market.

Today, my business cards present me as a Customer Relationship Specialist.

But if you ask me what I do every day with my team, I would say “Every day with our customers and partners, we build success stories.”
Real, impactful, original stories.
Beautiful stories based on customer ambitions, and on our ability to identify their needs. Based also on our partner and sales team expertise, and our ability to support and develop their competencies.

Specialties include: customer relationship management, Public Sector, sales, negotiation, online and social media strategy, direct marketing, lead generation, promotion, events, telesales management, field enablement, channel strategy & development, Small & Medium Business, team management, purchasing, negotiations, ROI analysis. Not forgetting, I’m also a musician, and my tiramisu is terrific.

Mes compétences :
Online marketing
Partners and channels management
Partners and channels development
Affiliate marketing
SAAS
Lead generation
Cloud computing
Channel marketing
Planification
Marketing direct
Formation
Gestion de la relation client
Avant vente
Vente

Entreprises

  • Microsoft - Dynamics CRM Sales Specialist for Public Sector / Expert Dynamics CRM pour le Secteur Public

    Issy-les-Moulineaux. 2015 - maintenant Solution specialist working with the broad Microsoft CRM platform with focus on selected key accounts within publics sector and organizations.

    Expert Dynamics CRM en charge du développement des offres pour les collectivités territoriales.
  • Microsoft - Product Marketing Manager for Microsoft Dynamics CRM and ERP Solutions

    Issy-les-Moulineaux. 2013 - 2015 In charge of the lead generation strategy (detection of ERP and CRM projects on the French market) through the web, direct marketing, events, and telesales – management of a team of 6 telesales. I am also in charge of the relationship program with our existing customers.
  • Microsoft - Channel Development Manager

    Issy-les-Moulineaux. 2008 - 2013 Channel & Ecosystem Analysis :
    • determine audience needs and preferences,
    • determine competitive landscape and behavior

    Channel Strategy & Engagement Plan :
    • define channel sell-through strategy,
    • drive appropriate capacity and skills in the channel to meet business needs

    Channel Readiness & Support :
    • develop programs that deliver on the channel engagement plan,
    • ensure partner skills, capacity and deliver on business goals

    Engine Design & Development :
    • plan, develop, and maintain engines that define, develop, and optimize marketing customer contact points and tools

    Team management & Cross division collaboration :
    • Responsible of three collaborators : two vendors, one trainee;
    • Project manager for readiness, lead generation and incentive program : collaboration with all products managers, Legal and MARCOM team, communication agencies and sales team
  • Digital Bros - Junior Product Manager (Internship)

    2007 - 2008 Selection, localisation of products, community management, events organization
  • IBM - Commercial engineer (Internship)

    Bois-Colombes 2006 - 2007 Server and Storage division. Conception of commercial offer for the SMB market, pricing, Business Partner and wholesaler management.
  • Mediances Consulting - Junior Consultant

    NICE 2005 - 2006 Training creation and tools management (materials for consultants, negotiation with suppliers)

Formations

  • Handelshøjskolen I Århus (Aarhus)

    Aarhus 2008 - 2008 Master of Science in Management

    Channel marketing - Major in Marketing
  • EDHEC Business School MIM (Nice)

    Nice 2005 - 2008 Master of Science in Management

    Major in Marketing
  • IAE

    Nice 2003 - 2005 MSG, Business Administration
  • UFR Lettres Arts Et Sciences Humaines

    Nice 2001 - 2003 DEUG L.E.A

    Foreign Languages Applied to Business, Major English/Chinese

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