Mes compétences :
Développement
Développement international
FMCG
International
Marketing
Stratégie
Entreprises
Altadis Middle East
- Marketing manager
2003 - 20061. Development of the regional strategy along with the General Manager
- Definition of the regional marketing plan with the G.M.
- Planning and forecast of the seasonal demands and promotional plans
- Market study in view of launching new products
- Re-launching of Altadis range in Kuwait and Iran
2. Development of ATL and BTL tools and activities
- Identification of specific requirements per brand (according to marketing plan)
- Sourcing of suppliers
- Negotiation and purchase of branding and promotional material
- Development of promotional packaging (gift with purchase)
- Development of schemes of implementation
3. Relations and negotiations with retailers
- Definition of the Trade Marketing action plan by key retailer
- Negotiation of Altadis location and re-location within the existing & new POS
- Regular visit on the POS in order to follow the implementation of the defined action plans & of the Planograms’ guidelines
- Coordination of the training sessions and animations in the markets with the Trade Marketing Representatives
- Network animation: definition of the incentives’ policy (based on promotion)
- Creation and follow up of a POS database
4. Management of the promotion team
- Training and managing our team of 5 Promotion Supervisors
- Validation of Altadis promotion plan and activities
- Qualitative analysis of the promotional schemes
5. Finance & back office
- Reporting to Altadis Paris headquarter on Marketing activities
- Analysis and control of the marketing budget with the G.M.
- Competition analysis
Elite Model Management
- Project Coordinator
Paris2002 - 2003• Planning and organizing the 10 days Elite Model Look International project.
• Preparing budget and expenses, reports to senior management (Gross budget = 1.8 M USD).
• Creating sales support material and managing the sponsor research.
• Coordinating ATL and BTL activities.
• Working along teams in creating advertising campaigns and themes for major Elite events.
• Commercial approach and coordination for the launching of Elite Model Agency and major events.
French Embassy in Kuwait - Commercial Section
- Marketing Officer
2000 - 2002• Responsible for handling all inquiries about products and services concerning Health,
Environment, Services, banking and Real Estate.
• Analyzed competitor’s activities of French companies to stay ahead the Kuwaiti market.
• Prepared with the French Commercial Consular various financial and market reports.
• Assisted French companies to develop their presence on the market.
• Responsible of the Financial and Economical monthly newsletter "Invest in France".
Various training periods
- Trainee
1997 - 2000L'Oreal Paris (Gemey - Maybeline), SOPEXA Paris, FISM
