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Antoine-Simonet CHRISTINE

guyancourt

En résumé

20 years experience in Market Research and Consumers Insights in multi-cultural and international environments (agency, FMCG, spirits industry & B to B)
High interest and strong skills in consumers & trends to feed strategic planning, innovation and brands development
Curious about new methods & tools, creative in new ways of doing, strong ability in managing projects & leading teams, always for the benefit of the business and to drive strategic decisions
Strong negotiation & communication skills

Entreprises

  • Mcdonald's Corporation - Senior Director, Global Consumer Insight & Strategy

    guyancourt 2016 - maintenant

  • Mcdonald's Corporation - Senior Director, European Consumer Insight & Strategy

    guyancourt 2013 - 2015

  • FIRMENICH - Global Consumer Insights & Foresight Head

    Neuilly-sur-Seine 2010 - 2012 Development of the Global Consumer Insights capabilities for the Flavor division (pillars, enablers, levers)
    Consulting for the business (internal and external clients)

  • Bacardi Martini - Market Research Director

    Saint Ouen 2003 - 2010 Managing the Market Research department (team/budget) and activities for the Bacardi brands portfolio
    Fuel business strategies, brand development and innovation with Market and Consumers insights
    Managing multifunctional teams on different projects (Consumers, Marketing, HR)
    Key actor of the planning process, interacting at all levels of management & cross functions

  • UNILEVER - European Consumer Insight Manager

    Rueil-Malmaison 1999 - 2003 Responsible of all qualitative and quantitative market research on innovation for Lipton brand at a European level: from agencies briefing to results delivery, incl. coordination of countries
    Active collaboration to innovation: Fuel the projects with creativity support, insights generation, strategic and operational recommendations
    Development of Best Practices and creative methods: on line research, consumer connection, …

  • RESEARCH INTERNATIONAL - Market Research Consultant

    1997 - 1999 Management of Market Research Projects (Key clients: Unilever, Reckitt Benckiser, Tropicana, Tetra Pak)

Formations

  • Ecole Supérieure Des Affaires ESA (IAE) (Grenoble)

    Grenoble 1994 - 1995 DESS

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