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Florence SIMONET

Lyon

En résumé

Entrepreneurial and result oriented marketer with 14 years of experience in major international consumer goods companies (Coca-Cola Company, Panzani/Ebro group and Dim/Saralee group), in both Marketing and Sales departments.
Developed and executed creative and profitable marketing and business development strategies, on French and international markets (Europe, Africa, Middle East and Asia), with direct report and functional teams.
Speak French, English and Spanish.

Core competencies:
-Marketing strategies and implementation (brand/product management, innovation pipeline, communication strategies and media plans),
-Business development strategies (opening new distribution channels and launching new markets),
-Project leader with cross-functional teams,
-Team management and coaching (direct reports and functional teams),
-International and multi-cultural background,
-P&L and budgeting.

Email: florence.simonet.mouchel@gmail.com
Phone: +1.336.740.1538.

Mes compétences :
Marketing
Management
Communication
Gestion de projet

Entreprises

  • Panzani - International Marketing Manager

    Lyon 2013 - 2015 International business unit of Panzani Group (dry pasta & sauces). Panzani is part of EBRO Group (#1 worldwide for Rice, #2 worldwide for Pasta).
    Responsible for the international development of Panzani®:
    -EMEA area: major countries Morocco, United Arabs Emirates, Saudi Arabia, Lebanon, Baltics, Eastern Europe and French oversees
    -Asia: launching strategy

  • Lustucru Frais - Business development manager

    SAINT GENIS 2011 - 2012 Sales department of Lustucru Frais (Fresh subsidiary of Panzani Group).
    Handled the trade positions of Lustucru® on the Fresh food aisle of stores due to key commercial levers and the definition of a global category management organization.

  • LUSTUCRU frais - Marketing group manager

    SAINT GENIS 2008 - 2011 Marketing department of Lustucru Frais (Fresh subsidiary of Panzani Group).
    Managed a team of product managers focused on Lustucru® growth on the Fresh market:
    -renewed the Fresh pasta core business
    -launched strong innovations (Lunch Box®, January 2010)

  • Coca-Cola Entreprise - Senior brand manager Coca-Cola Light

    ISSY LES MOULINEAUX 2006 - 2007 Core brands department. The Coca-Cola Company France.
    Managed the brand Coca-Cola Light® (Diet Coke®) on the French market and leveraged its positioning toward women 25-35 year old.

  • Coca-Cola Entreprise - Brand Manager Burn Energy Drink

    ISSY LES MOULINEAUX 2005 - 2006 Innovation brands department. The Coca-Cola Company France.
    Launched the brand Burn Energy Drinks® on the French energizing beverage market in all distribution chains (grocery and other key business chains like pub/discotheques chains, gas stations...).

  • DIM (groupe Sara Lee) - Senior product manager

    2003 - 2005 Marketing department of the French business unit of DIM. DIM was a company of Sara Lee Group until 2006, now it is part of Hanes Brand.
    Managed a team of junior product managers focused on strengthening Dim® leadership on the French market for women underwear.

  • DIM (groupe Sara Lee) - Product Manager

    2001 - 2003 Market and brand analysis, marketing plans inputs, product/packaging developments, promotion plans, sales process.

Formations

  • ICN Business School - Ecole Supérieur De Commerce

    Nancy 1999 - 2000 DESS Marketing et Gestion Commerciale des Produits

    Training at BONDUELLE FRAIS as Product Manager Assistant (6 months)

  • Copenhagen Business School (Copenhague)

    Copenhague 1998 - 1999 Master de Gestion

    Training at AIR FRANCE DENMARK in market research (6 months, Copenhagen)

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