Arnaud RIBAK

En résumé

Entreprises

• Resarch in Motion - BlackBerry - Channel Account Manager

  2013 - maintenant - Define annual sales strategies (volume, revenue) – drive new opportunities with specific business cases
  - Drive and influence internal departments to facilitate business objectives (internal network development)
  - Lead business agreement negotiations and evolution, litigations management
  - Drive partner engagements with regular reporting and analysis (weekly and quarterly business reviews)
  - Business relationship management – influence partner organizations to drive regular business
  - Device life cycle management: forecast and drive volumes with supply chain and internal reporting managers.
  - Quarterly marketing plans definition with marketing leads in B2C and B2B aligned with sales objectives
  - VAR: software business development (Enterprise Mobility Management - BES 12 and VAS)
  o Channel animation : training/certification, partner program, improvement plans and sales incentives
  o Lead generation campaign to drive new business for partners and opportunities for KAMs
  

• Research In Motion - Senior Channel Marketing Manager

  Courbevoie 2012 - 2013 Build and drive marketing plans with Carrier, MVNO and Indirect channels
  - Create and drive new propositions in order to increase market share
  - Work close to Carrier Relationship and Retail Managers in order to create Sell-in and Sell-out plans based on new launches and product life cycles
  - Enhance carrier and channel engagement regarding BlackBerry core propositions and services
  - Influence carrier behavior by building close relationship with key contacts in marketing and channels teams
  - Manage budget to reach quarterly targets with ROI objectives and specific KPIs
  - Share plans with local sales and marketing teams to improve and drive global results

• Research In Motion - Marketing Manager Southern Europe

  Courbevoie 2010 - 2012 - Business and trade marketing plans (market analysis and opportunities definition) working along with 6 KAMs in countries – presentation to local channels (retailers). ROI definition vs quarterly targets

• Palm - Channel Marketing Manager

  2007 - 2009 Marketing programs for Distribution (wholesalers & retailers) and carriers tied retail.
  
  → Go to market plan, product launch management within carrier network and retail channels (carrier tied retail, mobile specialist, mass market, B2B resellers)
  → Development and execution of Marketing programs (bundles, catalogues) to achieve Sell-in and Sell-Through targets across distribution channels → negotiation, marketing offers (proposals) per channel, follow-up in the field.
  → Channel partners (distributors/wholesalers, retailers) relationships and initiatives (incentives, training, sales tools)
  → Management and coordination of merchandisers’ team: field sales team training, collaterals delivery, maximisation of brand visibility in stores → Improvement of efficiency for visits (potential of market share)
  → Event: PR agency follow-up, speaker to journalists, interviews, event coordination → B2B trade shows, PR events, co-branding events, promotional events in retail channels
  → Budget management (spending and tracking), reporting to EMEA staff, marketing meetings in HQ with EMEA team for Go To market plans.
  

• SDV Logistique Internationale - Marketing and Communication specialist

  Puteaux 2004 - 2005 Management of international seminars, commercial conventions, public and press relations activities
  Creation of corporate brochures, leaflet and data sheets, advertising, press ads and one introduction movie , press releases

• Alter and Co - Communication project manager

  2003 - 2004 Creation of POS (Point of Sales) materials and communication tools for large companies, SMI/SMB.

Formations

• Institut Supérieur Du Commerce ISC

  Paris 2000 - 2003

• IUT De SCEAUX (Sceaux)

  Sceaux 1998 - 2000 DUT

Réseau

• Alexandre MARMONTEL

• Benjamin MARTINIE

• Gregory TAIEB

• Jean-Benoit FAUSSAT

• Jean-Paul LECCIA

• Jérôme LANDEMAINE

• Julien BENATAR

• Julien RICOURT

• Laure CHADOURNE RAYNAUD

• Patrice DELEFOSSE