Arnaud RIBAK


En résumé

Overs 10 years in management of marketing and sales activities to drive sales objectives and value propositions for products (Hardware/Software) and services in B2C and B2B markets, in relation with multiple accounts.

Mes compétences :
Budget management
Gestion de projet
Lancement de produits
Création graphique
Relation commerciale grand compte
Négociation de contrat
Lead generation
Gestion de la relation client B2B
Demand generation


  • Resarch in Motion - BlackBerry - Channel Account Manager

    2013 - maintenant - Define annual sales strategies (volume, revenue) – drive new opportunities with specific business cases
    - Drive and influence internal departments to facilitate business objectives (internal network development)
    - Lead business agreement negotiations and evolution, litigations management
    - Drive partner engagements with regular reporting and analysis (weekly and quarterly business reviews)
    - Business relationship management – influence partner organizations to drive regular business
    - Device life cycle management: forecast and drive volumes with supply chain and internal reporting managers.
    - Quarterly marketing plans definition with marketing leads in B2C and B2B aligned with sales objectives
    - VAR: software business development (Enterprise Mobility Management - BES 12 and VAS)
    o Channel animation : training/certification, partner program, improvement plans and sales incentives
    o Lead generation campaign to drive new business for partners and opportunities for KAMs
  • Research In Motion - Senior Channel Marketing Manager

    Courbevoie 2012 - 2013 Build and drive marketing plans with Carrier, MVNO and Indirect channels
    - Create and drive new propositions in order to increase market share
    - Work close to Carrier Relationship and Retail Managers in order to create Sell-in and Sell-out plans based on new launches and product life cycles
    - Enhance carrier and channel engagement regarding BlackBerry core propositions and services
    - Influence carrier behavior by building close relationship with key contacts in marketing and channels teams
    - Manage budget to reach quarterly targets with ROI objectives and specific KPIs
    - Share plans with local sales and marketing teams to improve and drive global results
  • Research In Motion - Marketing Manager Southern Europe

    Courbevoie 2010 - 2012 - Business and trade marketing plans (market analysis and opportunities definition) working along with 6 KAMs in countries – presentation to local channels (retailers). ROI definition vs quarterly targets
  • Palm - Channel Marketing Manager

    2007 - 2009 Marketing programs for Distribution (wholesalers & retailers) and carriers tied retail.

    → Go to market plan, product launch management within carrier network and retail channels (carrier tied retail, mobile specialist, mass market, B2B resellers)
    → Development and execution of Marketing programs (bundles, catalogues) to achieve Sell-in and Sell-Through targets across distribution channels → negotiation, marketing offers (proposals) per channel, follow-up in the field.
    → Channel partners (distributors/wholesalers, retailers) relationships and initiatives (incentives, training, sales tools)
    → Management and coordination of merchandisers’ team: field sales team training, collaterals delivery, maximisation of brand visibility in stores → Improvement of efficiency for visits (potential of market share)
    → Event: PR agency follow-up, speaker to journalists, interviews, event coordination → B2B trade shows, PR events, co-branding events, promotional events in retail channels
    → Budget management (spending and tracking), reporting to EMEA staff, marketing meetings in HQ with EMEA team for Go To market plans.
  • SDV Logistique Internationale - Marketing and Communication specialist

    Puteaux 2004 - 2005 Management of international seminars, commercial conventions, public and press relations activities
    Creation of corporate brochures, leaflet and data sheets, advertising, press ads and one introduction movie , press releases
  • Alter and Co - Communication project manager

    2003 - 2004 Creation of POS (Point of Sales) materials and communication tools for large companies, SMI/SMB.



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