Arnoux DESURMONT

En résumé

Entreprises

• SAMHA-SAMSUNG, CEVITAL Group, Algeria - Managing Director

  2010 - maintenant BU Manager SAMHA-SAMSUNG, Subsidiary of CEVITAL GROUP, Leading private company in Algeria.
  Manufacturing and Distribution of SAMSUNG TV, Refrigerators, Air Conditioners, Washing Machines. Factory capacity: 1 million Flat TVs, 1 million Major Domestic Appliances. Turnover 150 million USD, 1500 employees. Direct reporting to owners.

• TELEFUNKEN / Profilo-Telra / Pro-Eks - Deputy General Manager and SVP EUROPE

  2003 - 2009 Senior Vice President of Profilo-Telra, 3rd European TV manufacturer, 5 million TVs and 500 million USD Turnover. 2000 employees. Deputy General Manager Europe of Pro-Eks, export arm of Profilo-Telra, with subsidiary in France and Germany. Both companies belong to Profilo group, a prominent Turkish private company. Direct reporting line to owners.
  
  • Commercial development over Europe, sales, marketing and after sales service:
  o large European Retailers with Telefunken and retailers’ brands (OEM)
  o Importers per country to serve large and local retailers
  o Brands (OEM)
  • Acquisition of brands under license for Europe and Turkey. Business plan, Marketing plan and re-launch.
  • M&A negotiations with major Chinese TV companies. Identification and selection of Asian sourcing partners.
  • Credit rating (Fitch) and Eurobond placement (Dresdner).
  • Photovoltaic Solar Panel production: feasibility analysis for Turkey as a base for Turkey, Europe, North Africa & the Middle East

• Tulip Computers France - General Manager, based in Paris

  2000 - 2002 Tulip Computers N.V., IT group listed on Amsterdam’s stock exchange.
  Management of Tulip Computers France, main European subsidiary, T.O. €30 million, team of 40. PCs, notebooks, servers, peripherals. Direct and indirect distribution, Public Tenders. Purchase and local final assembly.
  
  • Restructuring of the organization, team re-motivation, and important contribution to European re-engineering.
  • Redefinition of target markets and necessary means. Launch of 2 new product ranges.
  • Implementation of fast margin growth strategy with relevant brand positioning. Drastic reduction of working capital.

• Philips Middle East and Africa - Managing Director, based in Dubai

  1998 - 2000 P&L management of 60 countries in the Middle East & Africa, € 110 million T.O. Team of 200 people of 12 different nationalities, 47 Distributors and 5 subsidiaries: Emirates., South Africa, Zimbabwe, Morocco, Egypt. TV, Video, Audio, Peripherals. Kits and assembly.
  • Reformulate regional business model. Key markets, addressable opportunities, investments required.
  • Elaborate and implement regional Business/Marketing Plan. Restructure re-staff and re-motivate organization.
  • Clean up past commercial liabilities. Global redirecting of the Group’s commercial strategy vis à vis traders.
  • Select distributors, establish contractual relationships and ways of working, support the distribution network

• Philips Europe - Senior Marketing Manager, based in Amsterdam

  1997 - 1998 Preparation and execution of a major launch across Europe: DVD, with a team of 25 people. In charge of the development of operations with the movie industry.
  
  • Definition of European marketing strategy. Marketing plan. Launch process planning.
  • Deployment to countries: Team motivation, communication, launch packages, training, distribution, service…
  • Development of actions with Studios management and Key European customers, Industry lobbying.
  • Creation of a generic launch plan for new products, extended to the Group: «Market Introduction Process».

• Philips Venezuela - Directeur General, based in Caracas

  1993 - 1996 P&L responsibility with a turnover of € 45 million. Managing a team of 80 people.
  Consumer Electronics, Small and Major Domestic Appliances, Philips and Whirlpool brands.
  
  • Crisis Management through a deep recession: coups d’Etat, hyper-inflation, bankruptcies, exchange controls…
  • Complete autonomy for Major Domestic Appliances : range, international purchasing, marketing, sales and service.
  • High level government and industry contacts to fight parallel imports.
  • Renewal of commercial conditions. Distribution network actions and incentives. Youth marketing and outdoor promotions.

• Philips Europe - Area Marketing Manager South Europe, based in Eindhoven

  1990 - 1992 TV sets, €520 million turnover, 1 000 000 TVs. Managing Company’s brands over 4 countries: Italy, Spain, Portugal, Greece.
  
  • Budgets, marketing plans, brand positioning, brand portfolio management (3 brands). Preparation to market openings.
  • European product range definition, pricing and planning, market intelligence.
  • Negotiations with key accounts.

• Philips France - Marketing Manager, based in Paris

  Suresnes 1985 - 1989 Managing Company’s brands for TV sets. 800 000 TVs, € 450 millions.
  
  • Budgets, Marketing Plans, Product range, Communication, Pricing, Supply management.
  • Brand portfolio management Philips-Radiola-Schneider: marketing and commercial positioning.
  • Market researches: qualitative, quantitative, communication pre and post-tests, panels.

• Philips France - Account Manager

  Suresnes 1984 - 1985 Hypermarkets, Specialists, Multispecialists, Purchasing Groups, Independents.

Formations

• Institut National Supérieur Européen De L'Administration Des Affaires

  Fontainebleau 1999 - 1999 AMP

• EDHEC Business School

  Lille 1978 - 1981

Réseau

• Alain APPRIOU

• Didier GRYCHTA

• Jean HIRTZ

• Maurice ALAZET

• Nicolas BERGERAULT

• Philippe ALEZARD

• Philippe MAGNIEN

• Thierry PIGEON

• Vincent ASTORRI