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Astrid JOUSLIN

CLAMART

En résumé

Marketing expert with 10 years in FMCG, being in 8 different positions, 3 markets & 2 countries. Large experience in business situations: from launching a new brand in a foreign country to managing a 800M€ brand with leader position.

Specially expert in the following key areas:
a) Consumer & Brand Strategy, Brand equity, Communication and Activation
b) Business Management
c) People Development & Team leadership
d) Innovation local/global

Mes compétences :
Marketing

Entreprises

  • Mondelēz International - FR Marketing Manager LU - Biscuits

    CLAMART 2015 - maintenant Responsible for LU Brand Equity & Core communication for FR
    LU biscuits strategic & business coordination in FR (sweet biscuits, soft cakes, bread, savory..)
    Marketing lead on Soft cakes segment (Napolitain, Lulu L'ourson, Pépito,...)

  • Mondelēz International - Chef de groupe Cheese/ Marketing Manager Cheese FRBNL

    CLAMART 2013 - 2014 Country Management responsibility for cheese category in retail and Away From Home channels - Strategic & operational marketing - New brand in-market challenges (trade, plant, field, profitability...) - Fresh food - Media strategy - PR - Team Leadership

  • Mondelēz International - Marketing Manager Seasonal Chocolate FR (Milka, Suchard, Toblerone)

    CLAMART 2011 - 2013 Strategic and operational marketing - Business model - Financials - Brand positioning and architecture - Global brand projects - Complex innovations - Advertising- Digital - Go to market strategy - organization change process - sales capabilities development - Team leadership

  • Kraft Foods France - Sr Brand Manager Coffee Pods (Carte Noire, Grand'Mère, Jacques Vabre, Milka)

    CLAMART 2010 - 2011 P&L management- Advertising & consumer investments strategy - Brand Image - Brand penetration - Trademark process & risk management- Advertising - Digital - Trade Promotions - Marketing direct- CRM - Team management

  • Kraft Foods Iberia - Brand manager Tassimo Spain

    2009 - 2010 International short-term assignment
    Successfuly supervised TASSIMO Launch in Spain in Sept'09, expansion of an EU brand in a new country market, in charge of marketing strategies and executions.

  • Kraft Foods France - Brand manager Tassimo France

    CLAMART 2008 - 2008 Led local product innovations within EU platform and strongly participated in TASSIMO 2nd generation launch

  • Kraft Foods France - Assistant brand manager

    CLAMART 2006 - 2007 Firstly in charge of Grand'Mère plans executions and business follow up. Secondly managed brand activation and participated in strategies on Pure Soluble segment (incl. Carte Noire & Maxwell House brands), managing an ABM.

Formations

  • Ecole Supérieure De Commerce

    Reims 2002 - 2005 Marketing and communication

    President 2003/2004 of Reims Junior Conseil (CNJE Network) - 140K€ Revenue (+40% vs. previous year) // Training as ABM at Masterfoods (Petfood Category, Cesar Sheba and Catsan) and Kraft Foods (Coffee Category, Carte Noire)

  • Université Paris 5 René Descartes

    Paris 2000 - 2002 Marketing and communication, with honours

    Part time training as Commercial/Risk analyst assistant at BNP Paribas Lease Group (2 years assignment)

  • Lycée Georges Clemenceau

    Villemomble 1997 - 2000 Baccalaureat S (sciences) with honours

Réseau

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