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BCBG Max Azria Iberia
- President
2007 - maintenant
Overall direction, coordination, and evaluation of the Spanish business unit. Supervising a team of 100 persons and a retail budget of 10M€
Led the company to profitability by increasing sales of 18% from 2007 to 2008, reorganizing the structure, resolving past juridical issues, focusing on the best potential stores, improving the margins and reducing costs.
- Developed brand awareness and brand recognition through PR
- Ensured the daily running of stores within agreed plans and budgets and continuously optimised contribution (target budget, product mix)
- Defined potential new business opportunities
- Supervised the change of IT system, modifying and modelling it to the Spanish needs
- Organized and supervised the juridical reorganisation of the 6 different companies in Spain
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BCBG Max Azria Iberia
- Operations Manager
2006 - 2007
Responsible for the daily operations of BCBG Max Azria Spanish subsidiary. Supervising a team of 20 persons and 30 points of sales
Coordinated and controlled all projects to ensure that the strategies established by the Board were carried out.
- Audited existing store park, negotiated lease and rentals
- Coordinated the opening of 5 BCBG stores and remodelling of 26 DA stores in Manoukian
- Liaised with the European and American teams to assure strategy consistency on a group stand point and coordinated actions between Alain Manoukian, BCBG, and Don Algodon brands
- Managed various personnel functions including hiring, promotions, training, team motivation
- Took corrective actions in situations requiring immediate intervention (Supplier lawsuits, tax authorities inspections)
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BCBG Max Azria Group Europe
- Executive Assistant to President of BCBG International Division
2005 - 2006
Assisted President of the International division during negotiation and purchase of Don Algodon
- Received suppliers and negotiated debt discounts -reported agreements to the president for approval
- Collaborated in the audit of Don Algodon and its re-organisation (Re-negotiation of lawns, payment terms, closing of unprofitable stores, implementation of a new HR chart and re-definition of tasks)
- Helped reorganizing the company by establishing new internal procedures and controlling their application
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REMY-COINTREAU
- Coordinator, Rémy Martin International Director of Communication
Paris
2004 - 2005
Helped develop PR strategy and plan to generate awareness for the company’s new position in the marketplace.
- Organized key events, analyzed party outreach and evaluated press coverage
- Identified new business opportunities through strategic alliances
- Conducted market study on cognac which led to a new PR platform, Cognac Revival
- Spearheaded Cognac Revival by communicating on Rémy Martin “frozen cognac” initiatives
- Organized Pan-Asia Communication Summit, prepared presentations, and analyzed results
