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Audrey DESCLOZEAUX

Boulogne-Billancourt

En résumé

Strategic development of global and local advertising campaigns
- Development, coordination and implementation of 360° advertising campaigns,
- Participation in development of brand strategies and communication plans
- Creation and adaptations of worldwide campaigns for specific regional and local needs: Africa, MENA, Turkey, Russia CIS, and Israel.
- Project management, coordination and supervision of creative development, client management (briefs, creative ideas, production, financial negotiations).
- Team management

Media: TV, Print, billboard, radio, Digital, POS, CRM, events

Mes compétences :
Display Advertising
Print
Branding
Gestion de projets internationaux
Evénementiels et salons
Marketing stratégique
Marketing relationnel
Communication
Stratégie digitale
Management
Publicité
Médias
Emailing
Coordination
Marketing

Entreprises

  • BBDO - International Account Director

    Boulogne-Billancourt 2015 - 2017 Strategic development of global and local advertising campaigns:

    - Participation in the development of brand strategies and communication plans.
    - Client needs anticipation, definition of business objectives, analysis and control of client budgets and results.
    - Coordination with all partners involved in global and local campaign development: BBDO partners - Media - PR - POS agencies - Production houses.
    - Management and animation of an account team.

    SCJohnson Pest Control (EMEA - MENA - AFNE) - Dr Oetker Pizza - Austrian Airlines

  • BBDO - International Account Supervisor

    Boulogne-Billancourt 2012 - 2015 - Development of 360° global and local advertising campaigns.
    - Creation and adaptation of worldwide campaigns for specific regional and local needs: Africa, MENA, Turkey, Russia CIS, Israel.
    - Operational marketing campaign development: Product launches (New Vito - V-Class).
    - Promotional campaigns, events, physical stores (showroom), emailing, microsites, viral videos, display.

    SCJohnson Pest Control (MENA) - Mercedes-Benz Vans - Dr Oetker Pizza - Austrian Airlines

  • Publicis Life Brands International - International Account Manager

    Paris 2008 - 2012 - Account management and development of healthcare advertising campaigns at a local and global level:
    - Client relationship: Brief and day to day operational management and coordination with production - creative and strategic teams.
    - Participation in the development of brand strategies and communication plans.
    - Competitive review - benchmark. Financial management:
    - Forecast, margins, negotiation with client and suppliers.

    Nestlé BabyNes - Abbott - Merk

  • J. Walter Thompson Paris - Chef de Publicité

    Neuilly-sur-Seine 2006 - 2008 - Client relations and project management of advertising campaigns:
    - Creatives brief , client relations, internal coordination.
    - Client relations and project management of Rolex retailers advertising campaigns in France (150 retailers in France).

    Nestlé Glace - Panzani - Rolex

  • McCann Erickson - Assistant Account Executive

    New York 2006 - 2006 Project management and adaptation of shampoo and cosmetic advertising campaigns for the local market in UK.

    L'Oréal Shampoo (Elvive) - Maybeline

Formations

  • Google Analytics Academy

    Paris 2017 - 2018 Advanced Google analytics

    https://analytics.google.com/analytics/academy/course/7/certificate

  • Google Analytics Academy

    Paris 2017 - 2017 Google Analytics for beginners

    Fundamental knowledge to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. Ability to implement tracking code, and set up data filters, analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

    https://analytics.google.com/analytics/academy/course/6/certificate

  • University Of Illinois At Urbana-Champaign (Coursera) (Champaign)

    Champaign 2017 - 2017 Digital Analytics for Marketing Professionals: Marketing Analytics

    Theory and foundations of marketing analytics focusing on practical application for the use and visualisation of data in marketing.

    https://www.coursera.org/account/accomplishments/verify/TPEKW5LYVRNC

  • INSEEC

    Paris 2006 - 2007 Master 2: Marketing & Account Management Strategies

Réseau

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