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Audrey IMBERT LEGRAIN

PARIS

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

Experienced in many fields of marketing (operational, developement, zone).

Passion for innovation (professional skills in creativity and innovation).

Expert in dermatology skincare (worked for both Vichy and La Roche-Posay brands).

International vision (work for many strategic zones, in particular Europe and Latin America, but also Asia, Africa and Middle East.

Mes compétences :
Créativité
Développement
Brésil
Marketing
Management
Art
Innovation

Entreprises

  • L'Oréal - La Roche-Posay International Marketing Director

    PARIS 2014 - maintenant In charge of product development for the brand worldwide. Head of a 22-person team.

  • L'Oréal - La Roche-Posay Zone Marketing Director

    PARIS 2011 - 2014 In charge of building and driving the marketing and medical strategy of Latin America, Africa and Middle East countries:
    - Identification of business opportunities.
    - Definition of launch plan and medical communication plan.
    - Coaching of the country brand managers and their teams.

  • L'Oréal - La Roche-Posay International Marketing Axis Director

    PARIS 2008 - 2011 In charge of brand development for several cosmetic categories: sun protection, wound healing, men, acne prone skin, Chinese and Brazilian developments.
    Head of a 5-person team.

  • L'Oréal - Vichy International Marketing Group Manager

    PARIS 2006 - 2007 In charge of Hydration, Nutrition, Cleansing and Thermal Spa Water segments for the Vichy brand.
    In charge of international brand initiatives : Healthy Skin Centers & Brand diagnosis promotions.
    Head of a 4-person team.

  • L'Oréal - Vichy International Marketing Product Manager

    PARIS 2004 - 2005 In charge of Hair Care for the Vichy brand.
    Launched Aminexil SP94 range : managed consumer and clinical studies, press conference and developped all marketing material, among them press and TV advert.
    Initiated the repositionning of Hair Care Dercos Range : brand statement and concept film.

  • L'Oréal Produits Professionnels - Marketing Product Manager, France

    PARIS 2001 - 2003 In charge of Hair Care Colour Product.
    > Launched LuoColor, a core business range that help recruit 15% new clients. Managed press conference, VIP meetings (targeting journalists and Key-Clients) and Education Tour.
    > Developped two Colour Collections: press file, point of sale material (hair colour menus, leaflets, posters) and educational tools.
    > Crisis management
    > Developped specific merchandising to increase service within salons.

Formations

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