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Aurélie TERNISIEN

Lancaster

En résumé

Pas de description

Entreprises

  • Starwood Hotels & Resorts - Director of Communications UK & Ireland - based in London

    Lancaster 2016 - maintenant
  • Starwood Hotels & Resorts - PR Manager France & Monaco

    Lancaster 2008 - 2016 W Paris- Opera (opening in Feb 2012), The Westin ParisVendôme, Le Prince de Galles, a Luxury Collection hotel (reopening in May 2013), Sheraton Paris Airport Hotel & Conference Centre, Le Méridien Etoile, Le Méridien Nice, Le Méridien Beach Plaza Monaco
    - Responsible of the PR service from April 2012 to October 2012 and from September 2015 till March 2016 (during Area PR Director Maternity leave)
    - Management of a team of 5 people : Digital PR Manager, Senior PR Executive PR, PR coordinator , PR trainee in Paris and PR Executive in the South of France for Le Méridien Beach Plaza and Le Méridien Nice.
    - Definition of the PR strategy for each hotel in coordination with the DOSM and Marketing Director in line with hotels’positionnings.
    - Definition of a digital influencer strategy with the Digital PR Manager
    - Focus on F&B communication (brainstorming sessions with F&B department and Executive chef, media events)
    - Crisis communication management: writing of reactive media statements and Q&A, media requests management.
    - Media relations
    - Media and non-media partnership with luxury brands to obtain media buzz and attract local communities (trendsetters, VIPs, media and Parisians)
    - Briefing of creative agencies for copy writing and photo shootings
    - Management of a PR agency for the opening of W Paris – Opera and for the re-opening of Le Prince de Galles.
    - Management of a product placement agency for filming at Le Meridien Etoile, The Westin Paris - Vendôme and W Paris – Opera
    - Media events and individual / group press trips organization
    - Interviews organization and coordination for Area General Manager, General Managers and other key spokespersons
    - Implementation of the media monitoring and measurement tool
    - Monthly reports to hotels management
    - Internal communication with a weekly internal newsletter
    - Coordination of the Starwood Paris Charity Committee: event organization to collect funds, internal and external communication
  • Hotels & Préférence - Assistante communication et marketing (stage)

    2005 - 2005 - Relations presse
    - Mise en place de la politique chèque cadeau
    - organisation d'évènements
    - mise à jour site internet
    - rédaction de newsletters et d'emailing
    - recherche de partenariats media
  • Corinne Long Communication - Attachée de presse

    2005 - 2008 Attachée de presse pour:
    - One&Only Resorts
    - Victoria Hotels & Resorts
    - Hotel de Sers (Paris)
    - Les Thermes Sextius d'Aix en Provence
    - CDT Loiret
  • Movenpick Hotels & Resorts - Assistante directeur commercial Europe

    Tours 2003 - 2003 - commercialisation du nouvel hôtel de Berlin
    - étude de marché sur Berlin
    - étude du positionnement de Movenpick Hotels & Resorts chez les TO français, anglais et belges.

Formations

  • IAE

    Tours 2004 - 2005 Dess Marketing des Services
  • Université Du Maine LEA

    Le Mans 1999 - 2004 LEA Commerce International

    ERASMUS MANAGEMENT SCHOOL SHEFFIELD

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