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Bénédicte BLANDIN

MONTPELLIER

En résumé

Experienced business development manager with a solid marketing strategy background.

Key competencies:

-Strategic diagnosis, business plan
-Market studies and segmentation, competitive analysis
-Forecasting, pricing, packaging
-Marketing planning and execution, sales support enablement

-Entrepreneurial spirit, customer focus
-Work in matrix based organization
-Strong work ethic
-Fluent in English & Chinese

Mes compétences :
Greenbelt
Finance
Gestion de projet
Management de projet
Stratégie marketing
ERP
Management
Gouvernance
BtoB
CRM
Cloud Computing
Informatique
Marketing
Manager
Business Intelligence

Entreprises

  • DELL - Marketing Manager

    MONTPELLIER 2007 - maintenant *Role: Marketing & Business Dev Manager, EMEA, reporting to WW Marketing Director
     Manage Deployment Managers and Sales team to implement IT infrastructure
     Manage campaigns with partners
     Implement BtoB strategy for EMEA
     Onboard new accounts into the Dell eBusiness Dev strategy

    Key achievements:
     Double onboarding of companies into eBusiness and eProcurement business, increase adoption
     Acquisition of new accounts in EMEA for each segment
     Quality improvement of standards and processes to train sales, develop new customer solutions (IT development)
     Search and set up new alliances with new partners
     Create new marketing programs and customer events, change materials and adapt locally
     Develop use of social media communication for EMEA

    *Role: FranceMarketing Manager, Large Accounts, reporting to EMEA Marketing Director
     Drive leads generation campaigns (promotion, accounts segmentation, sales training support) : through online campaigns, sales management (internal and external)
     Writing and production of sales scripts
     Driving events for CXOs in France, among Europe for sales (focus days, incentives, workshops, product promotions…)
     Drive and implement new loyalty programs for large accounts

    Key achievements:
    Increase and upsells in marketing targets for return of investment on marketing campaigns
     +30% of total HW revenue (through leads campaigns)
     +20% of Software solutions revenue (through events and partners relationship)

Formations

  • CNAM (Paris)

    Paris 1999 - 2000 Master II

    Diagnostique marketing stratégique et management commercial

  • Université Paris 10 Nanterre

    Nanterre 1998 - 1999 Master I

    Commerce international, droit, gestion de l'entreprise

  • INALCO (Langues O')

    Paris 1998 - 1999 Maîtrise de langue et de civiliation chinoise appliquée à l'économie.

    Langue chinoise lu, écrit, parlé. Civilisation chinoise. Economie.

Réseau

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