Benjamin MATHIEU


En résumé

Mes compétences :
brand management
marketing management
key account management
trade marketing


  • Procter & Gamble - Market Strategy & Planning Group Manager Fabric Care

    Asnières-sur-Seine 2010 - maintenant Turn over: >450MM€ (~30% P&G France)
    Management: 6 direct reports
    Design and execute Fabric care commercial strategy in France
    Define strategies, budgets and financial targets with the P&G European headquarter
    Design France Fabric care promotional strategy (~50MM€)
    Define and implement category management strategy (Line up, shelving and trade profit)
  • Procter & Gamble - Laundry Trade Marketing Manager

    Asnières-sur-Seine 2009 - 2010 Turn over: >100MM€
    Management: 2 direct reports
    Run category and market analysis (brands, shopper, trade, competition, trade profit simulation, in store fundamentals)
    Define adapted promotional strategy, execution plans and “4P’s” targets by banner
    Lead multifunctional team (logistic, marketing, finance) to set up innovation launch plans
    Coordinate & energize account executive team (8 people) and sales force (140)
  • Procter & Gamble - Account executive Household care

    Asnières-sur-Seine 2007 - 2009 Turn over: >90MM€ (~70% of P&G turn over at Système U)
    Lead yearly commercial negotiation and business development
    Recommend and implement category management strategy (lineup,shelving) and promotional planning
    Design exclusive innovation launch plans at Système U (Lenor, Ariel brillance, Pampers ultradry...)
    Coordinate P&G sales force to execute banner specific plans
  • Procter & Gamble - Sales representative

    Asnières-sur-Seine 2004 - 2007 Turn over:> 20MM€ - 55 stores
    Negotiate and implement the “4p’s” in store
    Leader of regional Leclerc negotiation (SCA Socamaine)
    Coach new comers (communication and persuasive sell)
  • Industrial tourism - Co-creator of an industrial tourism company

    2003 - 2004 Competitive landscape and market opportunities analysis
    Design a business plan integrating both commercial and marketing strategies
    Canvass public and private partners


  • ITESM (Tec De Monterrey) (Monterrey)

    Monterrey 2002 - 2003 MBA in business administration and strategy
  • ESC Toulouse

    Toulouse 2000 - 2002