Procter & Gamble
- Market Strategy & Planning Group Manager Fabric Care
Asnières-sur-Seine2010 - maintenantTurn over: >450MM€ (~30% P&G France)
Management: 6 direct reports
Design and execute Fabric care commercial strategy in France
Define strategies, budgets and financial targets with the P&G European headquarter
Design France Fabric care promotional strategy (~50MM€)
Define and implement category management strategy (Line up, shelving and trade profit)
Asnières-sur-Seine2009 - 2010Turn over: >100MM€
Management: 2 direct reports
Run category and market analysis (brands, shopper, trade, competition, trade profit simulation, in store fundamentals)
Define adapted promotional strategy, execution plans and “4P’s” targets by banner
Lead multifunctional team (logistic, marketing, finance) to set up innovation launch plans
Coordinate & energize account executive team (8 people) and sales force (140)
Procter & Gamble
- Account executive Household care
Asnières-sur-Seine2007 - 2009Turn over: >90MM€ (~70% of P&G turn over at Système U)
Lead yearly commercial negotiation and business development
Recommend and implement category management strategy (lineup,shelving) and promotional planning
Design exclusive innovation launch plans at Système U (Lenor, Ariel brillance, Pampers ultradry...)
Coordinate P&G sales force to execute banner specific plans
Procter & Gamble
- Sales representative
Asnières-sur-Seine2004 - 2007Turn over:> 20MM€ - 55 stores
Negotiate and implement the “4p’s” in store
Leader of regional Leclerc negotiation (SCA Socamaine)
Coach new comers (communication and persuasive sell)
Industrial tourism
- Co-creator of an industrial tourism company
2003 - 2004Competitive landscape and market opportunities analysis
Design a business plan integrating both commercial and marketing strategies
Canvass public and private partners
Formations
ITESM (Tec De Monterrey) (Monterrey)
Monterrey2002 - 2003MBA in business administration and strategy
