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Bertrand MORIN

LONDON

En résumé

Curious, team player and creative professional with history managing digital advertising and CRM program, France, Australia and UK, in multiple sectors; Retails, e-Commerce, Travel Industry, FMCG. 
I would now like to integrate into a CRM/ Digital agency as Account Manager.

- Business Management: Increase client portfolio and margin.

- Relationship Building & Management with Client, external and internal team member. Strong Team Spirit; sharing best practice, helping in issue resolution and able to take my own responsibilities and work independently.

- Line Management: Recruited and Managed account executive.

- Account Management: Day to day account activity management from client brief until post campaign report. Able to Manage multiple projects at the same time , under thighs deadline and lead different team members

- Advertising/Marketing expertise: CRM - Loyalty programme management, create and manage online campaign; SEO, email marketing, website, social media -Brand Management.

- Bachelor In Commerce at the University of Cergy-Pontoise France and Master in Marketing at the University of Sydney Australia

Mes compétences :
Account management

Entreprises

  • Faith the Agency - Account Manager

    2013 - maintenant

  • STEEL LONDON - Account Services

    2012 - 2013 Manage day-to-day relationship with Debenhams for their Online Direct Marketing program. From Client Brief until HTML supply.

  • Duck Creek Macadamias - Marketing Consultant

    2012 - 2012 5 months mission in a producer of macadamias nuts. The scope of my assignment was : brand management, developing online sales, integration social media in media mix, recommendation for new web site creation.
    • Brand management: Creation of a brand platform, creation of a brand guide, managing consistency of the brand touch point with consumers.
    • Developing online sales: partnership with distributors and wholesalers, creation of a b to b portal, SEO improvement .
    • Integration social media in media mix: Planning; calendar of publication, gathering and content creation, defining KPis,
    implantation, monitoring and ROI measurement.
    • Recommendation for new website creation: rethinking the system for online order link with business software, writing the creative brief, writing the technical specification and short listing web agency.

  • RAPP Paris - DDB GRoup - Account Manager

    2008 - 2009 RAPP France - DDB Group. CRM and Interactive Agency. Managed day-to-day relationship of two accounts; online travel agency (Voyages-sncf.com) and optometrist retail (Générale d'optique), plus temporary assignment (French Red Cross - Energy Company)

    • Recommendation: Direct Marketing - CRM - PRM (Off/Online): Customer journey, CRM segmentation, New customer ac- quisition, Cross Selling, Up-selling, Loyalty Program, Re-purchase
    • Creation: Writing creative brief (Email, Mail, SMS, Website); collaboration with account planner, creative director and client, Coordination of the creative process, Presentation of the creative recommendation to the client.
    • Production on/off line: Writing production brief; collaboration with production project manager, Coordination of the produc- tion team internal and external
    • Data: Campaign reporting; collaboration with data analysts, ROI measurement, recommendation for future campaign and segmentation.

  • B2D1 - Account Manager

    2005 - 2007 B2D1, e-Mail Marketing Agency. Business development and Account Management Expanded client roster from 2 to 12 within one year.
    • Business development: Email marketing solution, data acquisition, online survey and website development. From the cold call to the day to day management of the account.
    • Recommendation: Direct Marketing -CRM (Product push, Up-selling, Cross Selling, Reactivate the inactive, Re-purchase), Date Base Acquisition (Co-registration, Affiliation, Online Contest), , Online Survey (Market Research, Test Product, Customer Satisfaction), Website Creation
    • Creation and production coordination: Writing creative and production brief (Email, SMS, Website), Coordination creative and production team (in-house or external).
    • Data: Campaign reporting; collaboration with data analysts, recommendation for future campaign and segmentation.

  • ISIS DISTRIBUTION - Business Development

    2005 - 2005 • Development of the digital printing division

  • UP'GENERATION - Business Development

    Levallois 2004 - 2004 • Development of the IT engineering division

  • FRANCE TELECOM - Network Administrator

    Paris 2001 - 2004 • In-house network assistance, including LAN, WIFI & VPN set up

Formations

  • University Of Sydney (Sydney)

    Sydney 2010 - 2011 Master

    Marketing - • Subjects: brand management, marketing strategy, marketing research, marketing communication, creative communication in marketing, consumer behavior and psychology of business decision.
    • Research papers : « Building and managing an online brand - the Google example” High distinction, “Mobile marketing communication: Application and alternative” High Distinction

  • University Of Sydney (Sydney)

    Sydney 2010 - 2010 Graduate Certificate

    Political Economy - • Subjects : China in the world economy, USA-Europe-Japan: Trade Investment, principle of political economy.

  • Access Language Center ELC (Sydney)

    Sydney 2009 - 2009 English

  • Université Cergy Pontoise

    Cergy St Christophe 2004 - 2005 Bachelor

    Commerce - • Subjects : negotiation/sale, project management, marketing principle.

  • Cross Institute

    Paris 2001 - 2004 Advanced Diploma IT & Management

    IT - • Subjects : network management, programming

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