AURORA
The main purpose of my research focuses on understanding conscious and unconscious motivational process involved in health behaviors initiation and maintenance. My work is based on contemporary socio-cognitive models (e.g., Self-Determination Theory, SDT ; Deci & Ryan, 2000, 2008) and motivational dualistic perspectives (e.g., Reflective-Impulsive Model, RIM ; Strack & Deutsch, 2004) integration. This theoretical integration aims to improve the effectiveness of health messages by providing a conceptual framework for understanding how persuasive communication strategies (Rothman & Salovey, 1997) can influence both the implicit and explicit behavioral determinants. Unconscious semantic priming procedures (Gaillard, Del Cul, Naccache, Vinckier, Cohen & Dehaene, 2006) and experimental designs based on the measurement of reaction time (Krieglmeyer & Deutsch, 2010) will be used.
Mes compétences :
Data analysis
Quantitative research
E-prime
Persuasive communication
Design research
Cognitive and behavioural sciences of consume
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