-
Stratasys
- Marketing Manager France, Espagne & Portugal
2015 - maintenant
- Creation of Territory Marketing Plan in line with EMEA Marketing Objectives
- Creation of integrated demand generation and lead generation campaigns in order to drive opportunities and new business in the region including PR, Event, Online, Social and Web activities
- Localization of global campaigns adapted to regional market needs
- Responsible for the French website , SEO and translation, French blog
- Planning and execution of annual Partner Marketing Plans within the Partner Business Plan
- Maximization of brand awareness and ensuring brand control on all communication and partner adoption Partner
-
ESI Group
- Lead Generation Marketing Manager
Le Cannet
2013 - 2015
In addition to my previous position, I manage directly the Online marketing and data marketing. I am also in charge of promoting major business initiatives worldwide in order to generate leads and opportunities based on key industries and key countries.
In order to do so I also deploy worldwide projects:
- Implementation of a Marketing Automation tool Pardot
- Data quality and Data Management within Salesforce
- Internal event processes: webinar and seminar
- Web promotion: Technical paper, white paper, Google Adword campaign
- Implementing a telemarketing culture and develop a telemarketing team
- Local and global dashboard to pilot the marketing activities in the 14 local fields
-
ESI Group
- Responsable marketing opérationnel Industries/Responsable pilotage Field Marketing Worldwide
Le Cannet
2012 - 2015
• Define Industry Marketing Plan , focusing on target industries and key initiatives to drive diversification.
• Define metrics for measuring and piloting the field marketing activity worldwide (15 countries): ROI, lead generation, web activities, events/seminar/webinar...
• Train, improve the usage of Salesforce in the Fields
• Improve alignment between corporate marketing and field marketing
• Clarify positioning: gather information on competitors, develop SWOT analysis, and conduct Win/Loss analysis with sales teams.
• Share and communicate worldwide ESI expertise in target industry sectors, with the support of Global Strategic Marketing and Business Development.
• Launch marketing campaigns worldwide in line with the Industry Marketing Plan
• Track marketing campaigns and measure ROI in CRM system Salesforce.com and adjust / re-evaluate whenever necessary.
• Share successes & best practices with Sales & Marketing teams worldwide.
• Produce and dispatch promotional tools, depending on the target Buyer Personas (presentations, collateral, case studies, illustrators, white papers, thought
• leadership…), liaising with Product Operational Marketing team.
• Develop related web content across all available platforms (web, intranet, blogs, social media, advertising…) to support key initiatives and lead generation programs.
• Identify Key Events for target industries & ensure adequate ESI representation, in collaboration with Events Specialist and Field Marketing.
• Support and drive ESI subsidiaries to reach local industry diversification targets.
• Define and track Industry Marketing budget.
-
SAS Institute France
- Chef de Marché Marketing
BRIE COMTE ROBERT
2011 - 2012
Coordination des actions marketing sur les solutions dédiées Business Analytique, Performance Management et Data Management.
Coordination des actions marketing sur les secteurs Retail, Automobile, Manufacturing, Energies, Aéronautique, Transport, Pharmaceutique et SMB.
Analyse de la contribution Marketing sur les ventes.
Force de proposition.
Définition et mise en place du plan marketing
Leader de 2 équipes internationales chez SAS (Benelux, France, Espagne et Portugale) sur le Supply Chain et le Data Management
-
SAS Institute France
- Consultant marketing Banque/Assurance
BRIE COMTE ROBERT
2008 - 2011
Consultant Marketing Grands Comptes Banque/Assurance
SAS Institute, Paris, Editeur Logiciel Informatique décisionnel (11000 p)
• Prospection et détection d’opportunités
• Gestion Relation Client B to B (suivi évènement, entretien, gestion Base de Données, mise à jour des plaquettes produits…)
• Approche des problématiques Connaissance client (multi canal, gestion campagne marketing, segmentation, scoring…), gestion du risque et gestion de la performance
-
Cantab Marketing Service
- Responsable mission marketing
2004 - 2008
Team-Manager / Responsable mission marketing
Cantab Marketing Service, Paris, cabinet international de conseil marketing pour les sociétés IT (120 p)
• Responsable marketing opérationnel: briefing du produit, mise en place et respect des objectifs, stratégies de communication, synthèse et rapport final, mise en place des recommandations
• Responsable d’équipe internationale (2 à 6 personnes)
• Etudes de marché pour des sociétés informatiques et high-tech : Oracle, SAP, IBM, MatrixOne, SPSS, SSA Global, Selligent… sur la France, la Belgique, le Luxembourg et/ou l’Espagne
• Etudes et mapping de grands groupes internationaux
• Missions Internationales en Espagne, UK, Belgique, Suède, Luxembourg, Suisse, Hollande
