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Digital Media
- Brand / Creative / Digital Marketing, Communications and Strategy
2015 - maintenant
COMPANY:
Currently consulting in the EU, Switzerland, and the USA.
Open to new projects and opportunities.
ROLE:
# Create and contribute to strategic planning and storytelling in a digitally savvy way.
# Establish best digital and brand practices for company compliance including PR /crisis control, media relations, and brand guidelines.
# Write compelling copy and content curate for cross-channel integrated marketing.
# Lead clients and teams through the whole journey of transformation and change—setting vision, directing teams and clients while demonstrating imagination and accountability.
# Develop creative briefs and partner with Creative, Account, Media, Marketing and other teams to ensure the strategic vision and continuity throughout project development and roll-out.
# Forecast digital trends and provide strategic leadership on all aspects of marketing communications.
Clients include: Luxury, Sports, Travel, Tourism, Food & Beverage, Finance.
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Vulli
- World Web Communications Manager
2013 - 2014
ROLE:
# Developed a centralized digital strategy to be led by France for distributors who export worldwide.
# Created and managed innovative global campaigns that increased brand awareness.
# Controlled Internet crisis situations quickly and privately to ensure brand image security and customer welfare.
# Wrote original content and translated existing content from French to English for cross-channel communications.
# Curated content for global distribution and implemented and created guidelines to ensure brand consistency.
# Implemented an AMS (Asset Management System) that is used both internally and externally.
# Managed a centralized digital system that supported export countries.
# Gathered and shared weekly industry insights from around the world to lead digital.
# Monitored over 30+ FB pages, Twitter and Pinterest accounts as well as other social media sites.
* Recommendations received are not posted online.
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V12 Group
- Director of Digital Partnerships
2012 - 2013
COMPANY:
V12 Group, a leading marketing technology firm, is a provider of data and cross-channel digital marketing that empowers organizations of all sizes to communicate with prospects and customers through email, mobile, social media, and digital display ads. Job was based in New york, NY, USA.
ROLE:
# Created and managed client relationships and partnerships through all stages.
# Business development and sales solutions with quotas.
# Identified, negotiated and managed new media partnerships.
# Negotiated contractual agreements and pricing.
# Data - Consumer, Speciality, Business, Customer Profiling, Modeling and Analytics, Marketing Database, Email Marketing Creative and Design.
* Recommendations received are not posted online.
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PRIVATE - Start-up Aquired
- Director
2011 - 2012
COMPANY:
Recruited to start-up a new NYC office which launched in 2011 and was renamed /acquired.
ROLE:
# Developed client partnerships and negotiated licensing and contract agreements that generated new business.
# Created marketing strategies and creative materials (including campaigns, best practice policies, communications, and guidelines) and collaborated with teams to launch start-up.
# Hired and managed digital talent for long term and short term projects.
# Planned, delegated and oversaw creative projects from discovery phase through optimization that supported SEO goals.
* Recommendations received are not posted online.
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The Institute, A Michael Bay Company
- Agent, Marketing, Brand and Business Development
2010 - 2011
COMPANY:
Founded in 2001 by Partners Scott Gardenhour and Michael Bay, The Institute boasts an interdisciplinary team of creative thinkers who develop engaging and entertaining content for film, television, commercials, the web, apps, games, and beyond. Gardenhour and Bay’s extensive and award-winning experience has guided The Institute's creation of effective marketing & multi-media productions for brand leaders such as Audi, Nike, Hallmark, Burger King, Wal-Mart, Toshiba, Chase Bank, LG, AT&T. Our creative teams have produced and/or directed big screen blockbusters such as "Pearl Harbor," "Armageddon," "Coyote Ugly," "Jumper," "Transformers," and "Transformers: Revenge of the Fallen." In 2006, The Institute earned the coveted Emmy Award for "Required Reading," a groundbreaking long-format commercial produced for Hallmark.
http://robotceleb.com/news/26796-11222010-the-institute-michael-bay-hires-rick-hack-carey-taylor.html
* Recommendations received are not posted online.
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Getty Images
- Market Development Executive
Paris
2008 - 2010
COMPANY:
Getty Images is among the world’s leading creators and distributors of award-winning still imagery, video, music and multimedia products, as well as other forms of premium digital content, available through its trusted house of brands, including iStock© and Thinkstock©.
ROLE:
# Responsible for leading the account team and building sr. level client relationships to drive sales for all agency segments.
# Proactively spearheaded marketing and business development initiatives for digital, print, broadcast and social media.
# Consistently forecasted, and executed creative solutions including marketing, client negotiations, pricing agreements, request for proposals, and strategic planning that result into increased ROI and successful partnerships in digital, online and print.
# Developed partnerships and managed projects from conception to delivery.
* Recommendations received are not posted online.
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Aquent
- Sr. Account Director / Agent
Paris
2000 - 2008
COMPANY:
Aquent is the global marketing, creative, and digital solutions company for the biggest brands.
ROLE:
# Successfully managed, coordinated, and lead client relations to consistently grow business.
# Proactively and strategically developed business in print, interactive and marketing capacities.
# Consistently provided creative solutions for challenges including budgets, projects and negotiations.
# Managed team, clients and talent simultaneously while reaching goals, leading teams and being the top performer in NY.
# Forecasted trends in industry to staff quickly and efficiently under pressure and tight deadlines.
# Recruited, hired, career counseled, motivated and represented over 500 creative professionals.
Clients included: Limited Brands, Victoria's Secret, The Gap, Diageo, JP Morgan, Merill Lynch, Metlife, Morgan Stanley, Estee Lauder, Aveda, MAC, Gotham Beauty, L'Oreal, Sephora, Coty, Disney, ESPN, Time, Conde Nast, Vogue, Elle, Godiva, Tiffany's, Burberry, Dentsu, Euro, Jack Morton, Hill Holiday, RGA, Publicis, IPG, design houses and other Fortune 500, entertainment, media and advertising agencies.
Top Agent / Million Dollar Award Winner for 2003, 2004, 2005, 2006 and 2007.
* Recommendations received are not posted online.
