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Carla ZEITOUNI

PARIS

En résumé

Integrated Marketing professional & Content strategist, successful at developing strategic social and digital advertising campaigns for startups, SMEs, and regional & international businesses.
Areas of expertise include social media (strategy, management, and analysis), content marketing and creation, influencer marketing, corporate communication, and strategic partnerships.
Well-versed in Offline marketing including events, activations, promotional corporate materials and ATL Marketing.

Mes compétences :
Content Marketing
Brand Identity
Sales Growth
Sales Forecasting
Corporate Social Responsibility
Budgets & Budgeting
Debit Cards
Managed Project Team
develop new requirements
Branding
Sales Strategy
Advertising Campaigns
Target Market
Social Media
Adobe Indesign
Adobe Photoshop
Microsoft Excel
Microsoft Office
Microsoft Outlook
Microsoft PowerPoint
Microsoft Word
Corporate Communications > External Communications
Corporate Communications
Integrated Marketing
Marketing

Entreprises

  • GEEKS Technology - Senior Communication & Content Manager

    2018 - maintenant * Managing social media campaigns and day-to-day activities including curating and creating relevant content, monitoring and listening to audiences, conducting online advocacy, developing and expanding community and blogger outreach
    * Establishing unified & consistent strategies for Content, Corporate Communication & Social Media
    * Monitoring trends in social media tools, applications, channels, design and strategy
    * Creating, writing and optimizing online & offline content, blog articles, newsletters, PR

    materials and media alerts
    * Managing internal & external communications and developing policies and sales material to ensure communication efforts are aligned with strategic brand guidelines and objectives
    * Organizing promotional partnerships & collaborations, event participations and brand activations

  • Zed & Rache - Clothing E-Boutique (@Zedandrache) - Co-Founder & Marketing Manager

    2015 - 2017 * Launched a women's clothing e-shop, providing trendy, affordable and easy-to-wear fashion
    * Curated & acquired collections according to customers' demand, fashion trends, pricing and market
    * Managed Social Media content and campaigns to maximize sales and increase conversions
    * Identified opportunities to acquire clientele through organizing and/or and participating in events and exhibitions (Activation events, Booth decoration and animation, merchandising)

  • Freelance - Marketing Consultant & Content Strategist

    2015 - maintenant Marketing Consultant & Content Strategist
    * Marketing & Branding Consultant for start-ups: Vektor & Pi (HR Consultancy company), Mes Petites Ballerines (Kids shoes), Il Etait Une Fois (Handmade design line)
    * Copywriter & Content Marketer for several websites including www.mytravelbooklist.com

  • Crédit Suisse - Marketing & Sales Support - Private Banking, ME Team

    Paris 2013 - 2015 * Organized and Managed Client events, Corporate Social Responsibility events and sponsorships
    * Implemented an information management process across the market to share best practices
    * Handled and followed up on sales, sales reports and sales forecasts

  • Havas - Media Consultant & MBA Intern

    Suresnes 2012 - 2012 * Integrated Media - Accounts: Philips France and Alain Afflelou
    * Developed 360 media strategies and recommendations
    * Conducted researches, benchmarks and competitive reports in terms of media strategies, advertising campaigns, budgets and target audience.

  • Banque Libano-Française S.A.L - Marketing Specialist - Product Development

    2008 - 2012 * Created, developed and marketed new retail products, services and processes:
    Retail Packages targeting Youth, Expatriates and SMEs; BLF Mobile Banking application; New
    Credit & Debit Cards; Retail loans: Car, Housing, Personal, etc.
    * Led and Managed Project Team, to successfully develop new requirements in terms of Branding, Media Strategy, Finance, Budgeting, Procedures, Legal documentations, Website etc.
    * Established Marketing Plans, Budgets and Sales Strategies for each product
    * Developed sales materials and trained the Sales Team and Product Managers on the products and sales techniques

  • Banque Libano - Personal Banker

    2004 - 2008 Advised, promoted and sold bank products and services (Accounts, Loans, Retirement Plans)

Formations

  • MBA ESG

    Paris 2012 - 2012 MBA Marketing & Advertising

  • Université Saint Joseph (Beyrouth)

    Beyrouth 2000 - 2006 Masters in Economics

  • Collège Notre Dame De Jamhour (Jamhour, Liban)

    Jamhour, Liban 1987 - 2000 French Baccalaureate

Réseau

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