Caroline BILET


En résumé

Caroline Bilet is a Master of Science graduate with 2+ years experience in Project Management, Web Marketing, Social Media Marketing, PR and Event Management. She has successfully managed multi-channel marketing projects such as creating and distributing newsletters, press releases and blog posts or defining lead generation strategies. She loves challenges and work in multicultural environments.

Mes compétences :
Ecommerce SEO
International marketing
Human resources
Customer service
Event Management
Project management
Web Marketing
Social Media Marketing


  • - Traffic Manager

    Paris 2015 - maintenant
  • Frontdesk Anywhere - Web Marketing coordinator

    2013 - 2014 Frontdesk Anywhere is the smartest cloud-based property management system for the Hospitality industry.


    Created, implemented and managed multi-channel marketing campaigns
    -- Wrote and distributed press releases, newsletters and email blasts
    -- Expanded company online presence through social media marketing (Buffer, Hootsuite)
    -- Created content and blog features for company website

    Defined Frontdesk Anywhere Customer Journey
    -- Conducted customer surveys to determine pressure points within the whole buying process
    -- Defined and implemented lead scoring and lead nurturing strategy within marketing automation platform
    -- Developed orientation documents for client support center

    Maximized customer satisfaction
    -- Coordinated exchanges between engineering team and customers
    -- Trained customers on how to utilize the system
    -- Managed channel connectivity: GDS, OTAs with the PMS (Siteminder-RDX, InnLink, Expedia Quick Connect)
  • Food Alert Limited - E-Learning Manager

    2011 - 2012 Food Alert is a leading safety consultancy specializing in food hygiene, health & safety and environmental management solutions for the catering and hospitality sectors.


    Fully managed and optimized the e-learning business unit
    -- Managed relationships with customers ordering courses on-line
    -- Expanded B2B client portfolio and bulk orders volume, demonstrated on-line system in clients’ offices
    -- Reported weekly and monthly sales figures, propose action plan, requested top management approval
    Achievements: monthly turnover multiplied by 2 and secured £4,500 contract for 500 licenses

    Ran marketing projects
    -- Designed and successfully implemented a coordinated on-line communication strategy for the company
    -- Created marketing materials for trade shows (posters, flyers) and animated the stands
    -- Managed a team of 3 interns on several marketing projects

    Handover the activity to a new team
    -- Managed end-to-end recruitment process for new interns
    -- Formalized operational processes, performed training on processes and tools
    -- Defined and ensured maintenance of KPI reporting
  • Talent Fishers - Junior Consultant - Marketing & Sales

    PARIS 2011 - 2011 The Talent Fishers Group is a specialist executive search and recruitment company servicing Western companies with their talent acquisition and management needs in Asia.


    -- Grew professional networks of RH Directors organizing monthly business lunches and managing post-event communication
    -- Created and animate the corporate blog in accordance with brand entity
    -- Contributed to recruitment process, researching candidates, screening, interviewing, short listing, background checks
  • Amateur de design - Business Assistant

    Paris 2010 - 2010 Amateur de Design is a French e-commerce company selling design furniture (SME).


    -- Optimized website using of adequate keywords throughout the on-line materials, increased and monitored ranking on search engines
    -- Set-up online promotional offers: select products, define prices, and create specific banners, statics pages and newsletters
    -- Managed relationships with the logistics partner to meet target delivery dates and maximized customer satisfaction, managed customer follow-up calls


  • Skema Business School

    Sophia Antipolis 2009 - 2013 Msc International business - "Doing business in North America"

    Sept.2009 - Dec. 2011: Sophia Antipolis campus - FRANCE

    Jan. 2011 - Apr. 2011: Suzhou campus - CHINA
    Doing Business in Asia (HR, Business Law, Multicultural Management)
    1h45 of Mandarin Chinese per day

    Sept. 2012 - Apr.2013: Raleigh campus - USA
    Doing Business in North America (International Finance, Project Management, US accounting)

  • Lycée Carnot (Paris)

    Paris 2007 - 2009 Classe preparatoire ECE