Mes compétences :
Gestion de projet
Gestion d'équipes
Études marketing
Études quantitatives
Gestion clients
Développement de marque
Team building
Evaluation publicitaire
Entreprises
Millward Brown
- Research Executive
Paris2009 - maintenantQuantitative Client service department
Research Executive for the Central Team Unilever/ Pepsi Lipton International
Main markets:
- Western European countries: Portugal, France, Belgium & NL
- Eastern European countries: Russia & Poland
• Evaluation of Lipton Ice Tea brand’s performances in Europe
- measuring brand equity & image (BrandsDynamic™ & Dynamic Tracking™)
- measuring key performance indicators to manage the brand proactively
- assessing all local communications efforts and their impacts on the brand
• Development of the Lipton Ice Tea strategy at an international level
- centralizing datas and solving punctual issues
- evaluating and optimizing the international Lipton Ice Tea communication (via copy testing)
• Execution of full-scale market research studies
• Client relationship
• Team management (up to 4 people + suppliers)
Ipsos Marketing
- Junior chargé d'études
Paris2008 - 2008Department Marketing Consumer Goods, Junior Research Executive
For FMCG companies
Business lines: Hygiene/Beauty (SCA, SSL), Food (Cadbury, Campbell, Danone, Ferrero, General Mills, Intersnack, Nestlé, …)
• Managing all aspects of a research:
- Draft of the questionnaire
- Implementation & follow up of fieldwork
- Verification of datas
- Preparation and delivery of presentations and reports
- Analysis and interpretation of results
