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Caroline GONCALVES

Paris

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Villejuif ainsi que le résultat des européennes dans le Val-de-Marne.

En résumé

Mes compétences :
Gestion de projet
Gestion d'équipes
Études marketing
Études quantitatives
Gestion clients
Développement de marque
Team building
Evaluation publicitaire

Entreprises

  • Millward Brown - Research Executive

    Paris 2009 - maintenant Quantitative Client service department
    Research Executive for the Central Team Unilever/ Pepsi Lipton International

    Main markets:
    - Western European countries: Portugal, France, Belgium & NL
    - Eastern European countries: Russia & Poland

    • Evaluation of Lipton Ice Tea brand’s performances in Europe
    - measuring brand equity & image (BrandsDynamic™ & Dynamic Tracking™)
    - measuring key performance indicators to manage the brand proactively
    - assessing all local communications efforts and their impacts on the brand

    • Development of the Lipton Ice Tea strategy at an international level
    - centralizing datas and solving punctual issues
    - evaluating and optimizing the international Lipton Ice Tea communication (via copy testing)

    • Execution of full-scale market research studies

    • Client relationship

    • Team management (up to 4 people + suppliers)

  • Ipsos Marketing - Junior chargé d'études

    Paris 2008 - 2008 Department Marketing Consumer Goods, Junior Research Executive
    For FMCG companies
    Business lines: Hygiene/Beauty (SCA, SSL), Food (Cadbury, Campbell, Danone, Ferrero, General Mills, Intersnack, Nestlé, …)

    • Managing all aspects of a research:
    - Draft of the questionnaire
    - Implementation & follow up of fieldwork
    - Verification of datas
    - Preparation and delivery of presentations and reports
    - Analysis and interpretation of results

    • Realization of all kind of researches:
    - Concept test (InnoScreen©)
    - Launch studies (Innotrack)
    - Concept Use Test
    - Behaviour & Attitudes

    • Team management (2 people + suppliers)

Formations

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