Caroline SIMOES

En résumé

Entreprises

• Easyvoyage - CRM & Social Media Deputy Manager

  Paris 2014 - maintenant Contribute to define a multi-channel relational strategy in order to create a community of ‘travel experts’ (300,000 members/60,000 reviews)
  
  - Relationship program structuration: Improved the rate of high-contributor members, devised triggered and retargeting email campaigns, designed an online member space with a UX orientation, managed loyalty programme based on rewards.
  - Acquisition personalisation: Defined different acquisition channels according to the source of traffic
  - Social Media strategy: Setting up of website viralisation in order to increase contributions to the community, improved the conversion of social traffic into visitors, provided analysis and reports of traffic key metrics
  - Mobile application set-up: Participated to the specifications of the next version
  - Social and Email Campaigns performance measurement: implemented KPIs to measure efficiency and to trigger the continuous improvement cycle
  

• Easyvoyage - E-CRM Project Manager

  Paris 2008 - 2014 Managed client loyalty programs for European countries (France, UK, Germany, Italy and Spain).
  Improved the efficiency of email database by dividing sending volume by half while insuring profitability.
  Solved deliverability issues in relationship with ESP, taking into account five markets’ specificities.
  
  - CRM Strategy design: set up activation/reactivation scenarios depending on the profile, created personalised campaigns based on scoring values, implemented an email preference centre
  - B.I. and CRM tools projects implementation: reported specifications to take into account business needs, monitored IT developments and followed up progress, participated to test quality indicators
  - Specific emailing project management: led deliverability strategies with ESP to ensure a good marketing pressure, set up of the Return Path Certification
  - Email programs coordination: set up emailing campaign planning, segmented clients/emailing, qualified and enriched the database
  - Management of 5-person team: planned project meetings, defined priorities, trained and developed skills
  - Guidance for creative department: defined guidelines and policies, briefed on needs and expectations to Graphic Designers based on behavioral analysis of campaigns
  - Monitoring of profitability of emailing campaigns: reported and analysed KPI’s in order to create action plans improving margins
  
  

• Choice Hotels Europe - Marketing support

  2007 - 2007 - Monitored and executed loyalty programs
  - Created communication documents for franchisees
  - Created a survey, statistical analysis of European marketing operations
  

• Corsairfly - Operational Marketing support

  Rungis 2007 - 2008 - Loyalty program management: ensured the upper-class category registrations and the welcome process, carried out customer follow-up mailing campaigns, enriched database
  - Advertising campaigns and POS design: participated in the realisation of scripts, worked closely with creative agencies to coordinate the delivery steps
  - Marketing events coordination: organised and attended trade shows and fam trips
  - New web practices benchmark in social networking, forum, etc.
  - Viral marketing operation monitoring and support
  

• Magazine Le Point - Stage au service Politiques Etrangères

  2004 - 2004 Traduction d’article, rédaction de compte rendu de conférence de presse (Ambassade de Grande-Bretagne) et de fiche de lecture, participation aux briefings.

• Publicis - Responsible for pictures library

  Paris 2004 - 2004 - Managed database
  - Covered sales and marketing demands
  

Formations

• Ecole Supérieure De Gestion

  Paris 2006 - 2007 MBA

• Université Val D'Essonne Evry (UEVE)

  Corbeil Essonnes 2001 - 2005 LEA

Réseau

• Emmanuel LEDUC

• Florian PILLOY

• Guillaume LACOSTE

• Jennyfer KALB

• Jerome BAZIN

• Laurent SASS

• Malika JOSEPH-AUGUSTE

• Maryline GOUSTIAUX

• Yariv ABEHSERA