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Celine DA SILVA

Bois-Colombes

En résumé

I am a highly-motivated professional with 9+ years of experience in Luxury Retail and Brand Management, holding a MBA in Luxury Marketing and a Master in Brand Management. I have proven record of managing projects from concept to completion, designing and executing strategies, building relationships and coaching individuals for success. I possess strong communication and management skills due to cross-cultural experience in France, Portugal, Australia, United Kingdom, and in the Middle-East.

Mes compétences :
Luxe
Marketing Opérationnel
Management
Chef de Produit
MBA
Automobile
communication
Marketing

Entreprises

  • Colgate Palmolive - Regional Brand Manager

    Bois-Colombes 2017 - maintenant Dubai, UAE

    • Led growth and portfolio strategy of Home Care category for the Hub (5 brands, 200+ SKUs, $28MM), simplified significantly the Home Care portfolio while growing sales: - 35% SKU count reduction (ahead of KPI), while organic growth +4.7%
    • Managed Personal Care brands of French Overseas region - Sanex and Tahiti, Shower gels and deodorants (45 SKUs, $6MM)
    • Initiated portfolio/sourcing strategy optimization for Soupline brand, driving sales growth (+20%) and margin improvement (+1%)
    • Supported the complex transition of Home Care in Jordan from third party manufacturing to CP plant import (+$3MM)
    • Implemented global harmonization of Hand Dish for Pacific Island generating $100K savings
    • Managed brands P&L, with a focus on top line growth, margin and ASP enhancement, as well as controlling A&P budget

  • Colgate Palmolive - Regional Assistant Brand Manager

    Bois-Colombes 2015 - 2017 Dubai, United Arab Emirates

    • Implemented a major sourcing transition and harmonization project of the whole Home Care portfolio within 1 year (200+ SKUs), also generating $420k savings
    • With a strong understanding of segments, products and competition, developed marketing strategies to address issues and opportunities
    • Developed and implemented annual brands plans, reported to Sr. Management. Handled brands P&L, A&P and margin improvement
    • Worked with third parties to conceptualize, develop POPs and artworks, and implement BTL campaigns, executed in-store activation with retail marketing teams (Go-to-Market and IMC)

  • Louis Vuitton - Supervisor

    Paris 2014 - 2015 London, United Kingdom

    • Managed a team of 20 Sales Associates (training, coaching, sales target implementation and analysis, daily performance reports)
    • Delivered the best client service (highest number of Delighted Conversations on VOICE survey)
    • Created and set up client events and CRM campaigns
    • Handled management duties such as opening and closing of the store, cashing up, banking, complaints, aftersales
    • Managed shoes category, visual merchandising and leather goods.

  • Louis Vuitton - Sales Associate

    Paris 2012 - 2014 London, United Kingdom

    • Won the Best New Comers award (2012) and the LV Millionaire Club award (sold over £1.5MM in 2013)
    • Developed and managed a strong client portfolio (over 5 VIP clients)
    • Achieved monthly target between £100K and £130K. UPT average: 1,3, AVT average: 550 and cross-selling average: 14%
    • In charge of Women and Men shoes category and visual merchandising

  • Chanel - Fashion Advisor

    Neuilly-sur-Seine 2011 - 2012 Sydney, Australia

    • Achieved monthly sales targets, consistently in the weekly top 5 best fashion advisors of all CHANEL stores in Australia
    • Created and managed a strong client book
    • Determined the visual merchandising of the store following the brand guidelines, briefed the team
    • Sold leather goods, ready-to-wear, fine jewellery and accessories

  • Louis Vuitton Asia Pacific - Sales Associate

    Paris 2011 - 2011 Sydney, Australia

    • Provided best luxury client service and achieved sales target, accordingly with the LVS Signature
    • Managed the textile category (visual merchandising, training, stock)
    • Assisted the visual merchandiser, maintained a good visual aspect of the store, rotation of the leather products

  • Nosylis - Product Manager

    2009 - 2010 Paris, France

    • Launched the new business of the company, the DMC France “France by Nosylis”
    • Defined the concept, analyzed the market and developed a marketing plan
    • Established partnership with 4 & 5 stars hotels, created travel packages, negotiated contracts with partners
    • Maintained the website (improving the natural referencing, creating the product descriptions)
    • Prepared events, including the company's anniversary and trade fair (Top Résa)

  • Mercedes Benz - Marketing Assistant

    MONTIGNY-LE-BRETONNEUX 2008 - 2008 Porto, Portugal

    • Participated in marketing campaigns by designing flyers, posters, advertising material and was involved in the merchandising
    • Improved internal and external documents presentation, created the company catalogue
    Handled and followed up on customers complaints

  • First Finance - Commercial Assistant

    PARIS 2006 - 2006 Paris, France

    - CRM
    - Relationship with the Calyon group, in order to register their employees in our training
    courses

Formations

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