Menu

Charles NEYRAND

PARIS

En résumé

Master degree graduate with core competencies in sales and marketing with strong oral and written communication skills.
Fluent in English and Spanish with 8 years experience in High Tech industry in different positions : product marketing, regional sales manager and more recently as key account manager. Business and product oriented, self-motivated and willing to relocate and/or to travel.

Specialities: Account management, business development, retail, channel marketing, merchandising, mobile phones and high tech markets, competitive analysis, product management, forecasting, product launch.

Mes compétences :
Nouvelles technologies
Vente
Négociation
Chef de produit
Informatique
Business development
Marketing

Entreprises

  • Apple France - Key Account Manager

    2011 - maintenant - In charge of Boulanger and Auchan
    - Deliver growth and revenue sell-through targets of iPad, Mac, iPod and iPhone by making best usage of Terms & Conditions
    - Work and coach with field team to execute the expected Apple experience in store
    - Develop strong partnership: Executive Committee interactions / Regional Directions & Stores meeting
    - Build forecast / Inventory management / Implementation of CSAM process: transversal plan to optimise supply chain model (warehouse / ranging / seasonality)
    - Launch iPad in Mass Merchant and implement a specific approach for this channel
    - Launch iPhone Open Distribution: Disties management / launch plan
    - Negotiation of disruptive demand generation plans, 360° activation (stores / digital / media / catalog)
    - Apple merchandising programs implementation with Marcom team (>150 in 3 years)
    - Manage training plan and find way to integrate Apple training in partner cursus
    - Monitor competitive activities across the channel (data analysis to track KPIs, measure our performance 
vs competition, programs ROI analysis)
  • Apple France - Area Store Manager

    PARIS 2010 - maintenant - In charge of maximising Mac, iPad and iPod sales in 3rd party retailers (Fnac, Boulanger, Media Saturn) where specific Apple merchandising programs have been deployed (Inline tables)
    - Manage 10 to 12 POS in the North-East region of France (business follow-up, merchandising and coaching of the stores’ staff) $10m revenue generated in Q4’10
    - Creation and deployment of a reporting tool on FileMaker Pro to monitor and analyse sales across France (450 stores) for the field sales team (70 people using the database on a daily basis). Ongoing project for international roll-out.
  • Apple - AppleCare Product Manager EMEA

    PARIS 2008 - 2010 Provide Sales and Marketing support to EMEA countries for demand generation, ensure that AppleCare products are well known at touch points and lead some European projects that contribute to the growth of AppleCare business.

    European Reporting Tool creation to monitor and analyse sales performance (per country, RTM, POS) on a weekly basis.
    Launch of new AppleCare products (APP for iPhone) and geographical expansion (launch in Russia, Poland, Portugal, Greece, etc.).
    AppleCare re-launch program in EMEIA countries, new packaging launch.
    Creation of new sales and training tools. Enhanced merchandising in different sales channels.
    Support EMEIA countries in reaching targets with promotions and incentives in all channels (Reseller visits, training sessions, etc.).
    Regular competitive analysis and communication on APP value proposition and benefits to Apple customers.
    Communicate around AppleCare products to build credibility and confidence in the product (Best Practices, Customer Satisfaction).
  • Apple - Assistant chef de produit

    PARIS 2006 - 2008 Poste occupé en stage pendant 1 an et transformé en CDD en Janvier 2007

    Principales missions:
    - Suivi et analyse des résultats AppleCare en Europe.
    - Etude de la concurrence, étude client mystère (grille d’évaluation, rapport d’étude).
    - Lancement d’un nouveau packaging pour AppleCare et mise en place d’un plan de relance de la marque AppleCare au niveau européen.
    - Réalisation, coordination et validation des outils marketing et de force de vente dans les différents pays.

    Rédaction d’un mémoire de fin d’études: Quel nouveau marketing des services dans les entreprises de nouvelles technologies? Réflexion illustrée par l’exemple d’Apple, challenger innovant.
  • Entremont - Assistant chef de produit

    Annecy 2004 - 2004

Formations

Réseau