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Charlotte BORANGA

PARIS

En résumé

3 years experience in Market Research
Specialized in Marketing product and Innovation
Good knowledge in digital marketing
Used to work on international projects
High flexibility and adaptability to new environment

Mes compétences :
Marketing
Marketing digital

Entreprises

  • Crmmetrix

    maintenant

  • Ipsos - Senior Research Executive

    Paris 2014 - maintenant

  • MetrixLab - Research Manager

    2012 - 2013 Conducting International online surveys involving:
    Project management: Questionnaire development and scripting, workshop animation, data processing, data analysis, reporting and oral presentation of the results.
    Communication with partners and clients.
    Training Junior Researchers

    >> Areas of expertise:
    Quantitative and qualitative online research
    Market exploration/innovation/ In-store activation (U&A, concept testing, pack testing, shopper …)
    FMCG market

  • Crmmetrix - Marketing Consultant

    2011 - 2012 Measuring and optimizing digital marketing strategy
    Competitive intelligence online.
    Collection of visitors feedback through standardized questionnaires implemented via pop up system.
    Data analysis and reporting
    Recommendations about marketing strategy

    >> Areas of Expertise
    Consulting in digital media
    Web analytics/ Attitudinal analytics

  • LH2 - Junior Research Manager - Services&Industrie

    2011 - 2011 Conducting adhoc and barometric surveys.
    Project management: Questionnaire development, data processing, data analysis, reporting
    Fieldwork management: online, phone, face to face surveys
    Essay: “The paradigm shift of the Service industry in marketing research ”


    >>Areas of Expertise:
    Market research
    Satisfaction/ loyalty surveys Service/ Transport, Bank & Insurance sectors

  • Junior Entreprise - Business consultant

    2010 - 2010 Qualitative research about a new concept restaurant
    Project management: development of interview guide, management of 20 in depth interviews audio recorded, manual and assisted data analysis with SPSS, reporting and oral presentation.


    >>Areas of expertise:
    Qualitative market research
    Concept testing

  • DIRECT PANEL (CSA) - Junior Research Manager

    2010 - 2010 Introduction to online market research
    Introduction to project management: questionnaire development and scripting, data processing, data analysis, and reporting
    Help in prospecting new business
    Essay: “The influence of online social networks on marketing research”

    >> Areas of expertise :
    Quantitative and qualitative online research
    Various sectors, various methodologies

Formations

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