Charlotte JACOUD

En résumé

Entreprises

• Rotam Agrochemical Europe - Marketing Specialist

  LYON 2017 - maintenant European role in liaison with the headquarter in Hong Kong.
  
  -Branding & Strategy in different European countries
  -Websites and digital communication tactics (Hubspot, Inbound marketing, content creation, social media)
  -Marketing Budget
  -Media relations
  -Internal communication (Blog, Newsletter, videos)
  -Customer Relationship Management (Salesforce.com)
  -Sponsoring
  -Product profitability analysis
  -Market data providing
  

• Rotam Agrochemical Europe - Marketing Support, Corporate Marketing

  LYON 2016 - 2017 Rotam is a Lifescience company based in Hong Kong, with activities in pharmacy, animal health and crop protection.
  
  I work in the crop protection division from the European headquarter in Lyon.
  The Marketing department was created 3 years ago.
  
  Global responsibilities:
  -Product profitability analysis
  -Provide ad hoc marketing and product analysis
  -Secure the branding evolution: in particular, implementation of a web-training within the company regions
  
  EMME responsibilities:
  -Be the focal point and help with European data
  -Liaison with the Hong Kong team

• Rotam Agrochemical Europe - Marketing Analyst Assistant

  LYON 2014 - 2016 My missions:
  
  -Establish and run monthly the computation of the international product sales, budget review and creation of a dashboard for marketing analysis
  result: a precise tool about product profitability, useful and relevant used for:
  The budget, the forecast
  Explanations of the global figures
  Future strategies
  Open discussions with the regions
  
  -Provide a global market analysis of the company, market segmentation by product, country, crop disease
  
  -Marketing and sales support on ad hoc projects (Press release, media intelligence)
  
  -Rebranding project
  Being the link between Rotam Regions and the company working with us on the project
  Master a web-training software
  Coordinate the employees training (via a web-training) with the regions to align the company new positioning
  

• Live! by GL Events - Assistante Chef de Projet événementiel

  2014 - 2014 Sector: Medical Events
  
  Events logistics :
  
  -Support, follow up and co-ordination with the speakers
  -Monitoring of service providers
  -Exhibitors file management
  -Support and customer service
  
  Management of a web-platform for abstracts, as part of an event in Sofia, Bulgaria (ECO 2014)
  -Registration and payments mangement on the platform
  -Abstracts management: oral or posters communications
  -Logistical information to speakers before the event aux orateurs, (event schedule)
  
  
  Event follow-up on site:
  -Preparatory meetings (ECO 2014, Sofia Bulgaria)
  -On-site presence in France and abroad (ECO 2014, Sofia Bulgaria)
  
  
  Community management
  Communication about upcoming events and event image management on social media

Formations

• EI CESI LYON/ECULLY

  Ecully 2014 - 2016

• Ecole Superieure Du Commerce Exterieur (ESCE)

  Paris La Défense 2009 - 2013 master

Réseau

• Aurore LAFAYE

• Axel MEUNIER

• Balin FRANK

• Benoît GAUDICHEAU

• Florian BLASSEL

• Guilhem PUDDU

• Ida DJAMON

• Laura BERTHET

• Lucie LE BORGNE

• Thomas BISSUEL