Chloé LACROIX

En résumé

Entreprises

• Aqoba - Marketing manager

  2009 - maintenant

• Altenor Consulting - Senior consultant

  2007 - 2009 Consulting in marketing and innovation in retail financial services.
  
  Cards:
  -Response to RFP for co-branding cards programs (ie: Visa TOTAL card)
  - Launch of a credit and rewards card for a retailer: Carte Intermarché
  - Launch of a co-branded card for an oil tanker company: Visa TOTAL card, with SOFINCO
  - Launch of a combo card (debit/ credit on same support)with Crédit Agricole S.A.
  - Support Finaref in repositionning its Printemps anf FNAC Private label cards
  - Strategies positioning and recommendations on Premium Cards market for MasterCard
  Financial services (projects):
  - Definition of innovative consumer credit products for COFIDIS
  - Improvement of Kangourou card subscription process on Laredoute.fr web site
  - Balance transfer: support of a new entrant on French market
  - Audit of key factors of success of consumer credit activity of different French Retail Banks

• BNP PARIBAS

  Paris 2006 - 2007

• BNP PARIBAS

  Paris 2004 - 2006

• BNP PARIBAS

  Paris 2001 - 2004

Formations

• Ecole De Management De Lyon

  Ecully 1999 - 2001 Marketing

• Université Lyon 3 Jean Moulin (Lyon)

  Lyon 1994 - 1998

Réseau

• Amirhossein MALEKZADEH

• Antoine ROLAND

• Florence TUR

• Jean-Pierre SERGENT

• Jonathan MICHELON

• Loubna TRONCHET

• Luc JOVART

• Murielle CELLARD

• Nicolas MERMIN

• Patrick KONTELJ