Mes compétences :
Marketing
Marketing produit
Marketing stratégique
Média
Pricing
Telecom
Terminaux mobiles
Entreprises
Google
- Head of BrandLab - Southern and Eastern Europe, Middle East, Africa
Paris2014 - maintenantThe BrandLab is Google’s brand innovation center dedicated to evangelizing the art and science of brand building through interactive workshops with clients. We aim to leave clients aligned, educated and inspired to unlock the latest digital tools to effectively engage their customers, build their brands and grow their business.
Google
- Head of LAAM - Large Advertiser & Agency Marketing
Paris2011 - 2014Sales marketing:
- support sales team to achieve their revenue goals
- contribute to evangelize on internet potential: thought leadership, surveys, case studies,...
- build customer knowledge and intimacy
Brand marketing: position Google as a valuable partner within the French ecosystem
Samsung Electronics France
- Digital Convergence Marketing Director
Saint-Ouen Cedex2010 - 2011Marketing strategy for digital convergence and content:
- Develop brand strategy on digital convergence in France,
- Marketing activities related to convergence offering & lineup
- Content strategy with a cross-device approach
- Partnership management for connected TV
Greenwich Consulting
- Senior Manager
Issy Les Moulineaux2003 - 2009Management de missions marketing et de projets complexes auprès des acteurs télécoms et médias Européens.
Responsable du business développement sur un périmètre commercial donné
Spécialité : marketing stratégique, stratégie de marque, marketing produit et offre, conception et lancement d'offre, terminaux mobiles
LD&A Consulting
- Consultant
2000 - 2003
AIR FRANCE
- Responsable Pricing zone Ibérie
Roissy CDG 1998 - 2000Responsable de la veille concurrentielle et de la définition de la politique tarifaire pour l'Espagne et le Portugal.
Mise en place des promotions tarifaires et des outils d'aide à la vente
