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Christophe PRIEU

PARIS

En résumé

Professional Sales, Marketing and Revenue with over 10 years experience.
Strong knowledge both in MICE and Leisure on French, UK, Italian, German and Northern African markets.
Strong expertise in Revenue, Distribution & Pricing strategies
Proven experience in pre opening.
Strong leader, eager to develop each team member through ongoing training and objectives settings.

Mes compétences :
Congress
CRS
E-commerce
Ecommerce
GSA
Internet
Marketing
MICE
Microsoft CRM
Opéra
Optimisation
PMS
Sales
Sales & Marketing

Entreprises

  • S&R Solutions, Hospitality Consulting Company - MD

    2012 - maintenant S&R Solutions brings together expertise and solutions for the Tourism Industry such as Revenue Management, Sales, Marketing, E Distribution, Social Media and market intelligence.

  • Palmeraie Hotels & Resorts - Director of Sales & Marketing

    2011 - 2012 Management
    -Lead and manage a team of 35 people
    -Reorganization of Sales and Reservation teams to optimize business conversion and improve efficiency
    -Member of Executive Committee and involved in all strategic decisions for the 7 properties

    Sales, Group Sales
    -Definition of Budgets, Targets & Objectives
    -Participation to Road Shows, Exhibitions
    -Redefinition of structure and new contracting with Sales Offices and PR agencies abroad

    Communication & Marketing
    -Determine marketing and promotion needs for properties
    -Ensure brand positioning and respect of communication standards
    -Guide teams with hotel marketing plans, photography, training, collaterals, logo and other marketing needs

  • Palmeraie Hotels & Resort - Director of Revenue & Central Reservation

    2009 - 2011 Revenue Management
    -Entire review of all existing pricing structures, procedures and practices
    -Development of new online partners (+80% vs N-1) and distribution channels
    -Audit and implementation of new PMS standards (Opera)
    -Redefinition of all Materials for Internal Communications (Yieldmeeting, Month End, Business Plan)

    Central Reservation
    -Development of standards and guideline policies
    -Training of the Agents, set up of new sales speech and upselling techniques

  • Concorde Hotels & Resorts - Senior Revenue Manager acting Dir. of Revenue

    Paris La Défense 2008 - 2009 -Drive the strategic business planning process in collaboration with the Cluster and Paris Hotels
    -Develop & monitor tools for a better optimisation for Individuals & Groups
    -Understand the different market needs and translate this into a business strategy to promote long term positioning and stability by challenging the Sales Teams
    -Industry Intelligence and Data Management
    -Leadership, Training and Development of a team of 7

  • Concorde Hotels & Resorts - Revenue Manager

    Paris La Défense 2006 - 2008 Concorde St Lazare and Ambassador – 600 rooms

    -Definition of Room and Banqueting Pricing and Revenue
    -Monitor channel representation & develop relationship and agreements with Third Party websites for all Paris Hotels
    -Definition of new strategies for Paris Hotels on Individual Segments (FIT, Corporate, Third Parties)
    -Development/Maintenance of Revenue Management Standards and Procedures
    -Training of Revenue Analyst

  • Intercontinental Hotels Group - Assistant Revenue Manager

    Atlanta 2005 - 2006 Changed of flag to Westin in 2006

    -Assisting the Revenue Manager to maximise revenues by monitoring transient & group production
    -Conduct & prepare the daily, weekly and monthly meetings
    -Follow up of the performance, market segmentations, top accounts analysis
    -Train of the reservations department in yield and up selling techniques
    -Inventory Manager

  • Starwood Hotels - Ecommerce Marketing Manager

    Lancaster 2004 - 2005 Prince de Galles, Trianon Palace and Sheraton Airport

    -Responsible for driving marketing & distribution solutions
    -Develop & manage relationships with Third Party website
    -PPC & SEO Campaigns
    -Develop & launch a multi property marketing tool, CRM

  • Starwood Hotels - Assistant Reservation Manager

    Lancaster 2001 - 2004 Assistant Reservation Manager for the Sheraton Park Lane, Park Tower and Belgravia Hotel in London, UK

  • Flemings Mayfair - Guest Relations Manager

    2001 - 2002

Formations

  • Ecole Hôtelière De Lausanne EHL (Lausanne)

    Lausanne maintenant

  • Ecole Hôtelière De Lausanne EHL (Lausanne)

    Lausanne 1996 - 2000 Revenue Management / Ecommerce

    ‘Bachelor Degree of Science in International Hospitality Management’

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