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Christophe ZERATHE

Rennes

En résumé

At Ubisoft I have worked on many online marketing fields for the Brands I was in charge of :
- Direct marketing (emailing)
- Integrationg of Social media
- Community management
- Media Buy
- Online distribution
- Search Engine Optimisation
- Search Engine Marketing

I'm looking out for new challenges that will either require to learn new competences or further develop the ones I've acquired.


Specialties

Building innovative online marketing strategies and coordinating their implementation from A to Z
Excellent comprehension of technical constraints, making me a valuable contact for coordinating projects with IT teams and Marketing Teams.
Strong customer oriented vision
Promotes the absolute need for knowledge management via writing of process

My Key skills are:
Learning fast and self improvement.
Building innovative online marketing strategies and coordinating their implementation from A to Z
Excellent comprehension of technical constraints, making me a valuable contact for coordinating projects with IT teams and Marketing Teams.
Strong customer oriented vision
Promoting the absolute need for knowledge management via writing of process

Mes compétences :
community management
World Wide coordination
Team Player
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
JavaScript
HTML
Customer Relationship Management
Content Management
Cascading Style Sheets
Adobe Premier
Adobe Photoshop

Entreprises

  • Ubisoft Entertainment - Head of Community Development

    Rennes 2012 - maintenant * Managing 10 Community Developers (multi-cultural team). ;
    * Defining the long term missions, objectives and processes of the team. ;
    * Creating Ubisoft's fast response organization to deal with crisis. ;
    * In charge of putting in place social media event coverage for E3 & Gamescom. ;
    * Social Media expert - signed a Social Media management tool and redefined Ubisoft's Facebook KPIs for our internal reporting & media buy strategy objectives.

  • Ubisoft Entertainment - Senior EMEA Digital Marketing Manager

    Rennes 2010 - 2012 * Defined the new digital marketing missions to support new online & digital titles ;
    * Managed 2 people (1 employee full time - 1 intern) ;
    * Briefed and produced complex websites including services & campaign tracking
    http://ghostrecononline.com

  • Ubisoft Entertainment - EMEA Digital Marketing Manager

    Rennes 2008 - 2010 * Implementation of successful innovative digital marketing strategies for Ubisoft leading brands, Assassin's Creed, Prince of Persia, Driver, Might & Magic... ;
    * Worked with media agencies to deliver campaign material. French Click Award 2010 for Assassin's Creed Brotherhood http://youtu.be/ekSpubDoqik ;
    * World Wide coordination of community management. ;
    * Coordination of EMEA CRM campaigns. ;
    * Use of Analytics and creation of weekly reports on the digital activity

  • UBISOFT EMEA - Digital Marketing Manager

    Montreuil 2008 - maintenant New responsabilities as of January 2011
    I'm currently responsible for the online promotion of all the free to play / MMO games.

    Implementation of successful innovative digital strategies for Ubisoft top brands:
    - Assassin's Creed II, Assassin's Creed Brotherhood, number one Brand for Ubisoft and most successfull online campaigns ever for a Ubisoft product.
    - Prince of Persia, Driver, Might & Magic…
    Use of Analytics and creation of weekly reports sent to Ubisoft Top Management.
    Media Buy experience
    - Youtube campaigns
    - SEM campaigns
    - Facebook ads,
    World wide coordination of community management.
    Worked cooperatively with staff outside the digital department.
    Constant watch of the web's most innovative campaigns.
    Constant watch of the evolution of the web’s key players (Google, Youtube, Facebook, Twitter)

  • Ubisoft Entertainment - EMEA CRM Project Coordinator

    Rennes 2006 - 2008 * Implementation of CRM strategies to recruit, qualify and retain customers. ;
    * Analysis of the Ubisoft database for reporting and defining a user life cycle. ;
    * Lead the project to change Ubisoft emailing solution.

  • UBISOFT EMEA - EMEA CRM Project Coordinator

    Montreuil 2006 - 2008 Implementation of CRM strategies to recruit, qualify and retain customers.
    Analysis of the Ubisoftdatabase for reporting and defining a user life cycle.
    Lead the project to change Ubisoftemailing solution.
    Created and maintained a collaborative tool using Sharepoint.
    Constant watch of the e-mailing and contests best practices.

  • SQLI - Marketing Assistant

    Levallois-Perret 2005 - 2005 Juin/Oct. 2005
    Updated the company's customer database
    Enriched the database with new profiles
    Analysis of the e-mailing campaigns

  • Lille de la Bd (association loi 1901) - Président

    2003 - 2004 Organised an event "Lille de la BD" in the well known library of Lille - "Furet du Nord"
    Looked for sponsors and had to manage a budget.
    Created advertising on radio / paper / website
    Managed a team of 5 students

Formations

Réseau

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