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BearingPoint
- Marketing & Communication Director
Paris la Défense cedex
2014 - 2017
Direct reporting to CEO
Leading and managing marketing & communication team (13 people) with main missions:
- Define and implement marketing strategy in collaboration with partners. Two main objectives: reinforce firm’s awareness by emphasing on key expertises and accelerate lead generation
- Set up digital, multimedia and event strategy
- Accelerate media influence in developing journalists and influencers relations
- Redefine and drive internal communication and employer branding
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Cisco
- Country Marketing Manager
Issy les Moulineaux
2013 - 2014
In charge of creating and implementing the French marketing and communication plan for all Cisco technologies
Drive marketing plan including budget and people management, supervision and execution of local activities: campaigns, digital inbound and outbound, social networks, telemarketing, events.
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Cisco
- Marketing & Communication Manager
Issy les Moulineaux
2011 - 2013
Responsible for creating and implementing marketing and communication plans for key accounts and Borderless Network architecture (network infrastructure, security and mobility).
Set up and managed marketing plan. Objectives: raise Cisco awareness on key accounts, develop vertical approaches, increase clients’, partners’ and influencers’ loyalty and intimacy.
Identified and accelerated sales opportunities through targeted digital marketing campaigns.
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Aïshti
- Senior Project Manager
2009 - 2011
Luxury retail, 800 employees, turnover: 150 M $
Reporting to CEO
Conducted a retail audit (in their 24 luxury fashion franchises) and recommended methods for improvement (visual merchandising, in-store communication, training, promotions).
Managed external communication:
- In charge of key events: art week Beirut, charity dinners for Cartier, Dior boutique’s opening and gala reception at French Embassy, launch of L’Officiel Levant magazine.
- Redesign website (audit, recommendations and project management with Leo Burnett advertising agency) and development of a digital quarterly newsletter.
Handled new projects:
- Management and negotiation of licensing contract with L’Officiel magazine, team building, development of media kit and advertising fees.
- Conversion of a former convent in Damascus into a boutique-hotel (architect: Sybille de Margerie)
- Development of a loyalty card together with the Audi Bank, #1 bank in Lebanon.
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Cisco
- SMB Marketing & Communication Manager
Issy les Moulineaux
2006 - 2009
Responsible for defining and implementing marketing and communication plans for the French SMB market.
- Developed and implemented marketing plans for:
- Cisco registered partners: co-marketing campaigns, incentives (based on development of communication activities and sales), training, creation and animation of a partner community
- End-to-end customers: raised Cisco brand awareness among SMBs, new contact acquisition, market study (targets, media, messages)
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Ogilvy & Mather
- Account Manager
Paris
1998 - 2006
Built communication strategies and managed international advertising campaigns above and below the line.
Clients: Motorola, Ford, Kodak, Duracell, Quézac, San Pellegrino, Cisco, IBM, BP
- Recommended strategies and 360° communication plans
- Defined and implemented studies and analysis (brand audit, market and competition studies, focus groups analysis)
- Managed 360° communication (fully integrated campaigns)
- Developed and coordinated international integrated campaigns (creative adaptation, local teams coordination up to 20 countries, reporting)
- Managed and developed account executives
- Set up and controlled budgets (fees and operational costs), analyzed projects ROI, managed financial reporting
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Finex Communications
- Account Executive
1997 - 1998
Clients: Business Week, Sun Microsystem, Gateway
Managed pan European marketing campaigns
