Paris la Défense cedex

En résumé

. 20 years of experience in marketing & communication (agencies & client)
. Development and implementation of marketing strategies in an international environment

Core Competencies:
. Creation & development of marketing strategies, implementation of innovative marketing & communication 360° plans
. Handling complex projects and budgets
. Transversal and international team management

Mes compétences :
Réseaux sociaux


  • BearingPoint - Marketing & Communication Director

    Paris la Défense cedex 2014 - 2017 Direct reporting to CEO
    Leading and managing marketing & communication team (13 people) with main missions:
    - Define and implement marketing strategy in collaboration with partners. Two main objectives: reinforce firm’s awareness by emphasing on key expertises and accelerate lead generation
    - Set up digital, multimedia and event strategy
    - Accelerate media influence in developing journalists and influencers relations
    - Redefine and drive internal communication and employer branding
  • Cisco - Country Marketing Manager

    Issy les Moulineaux 2013 - 2014 In charge of creating and implementing the French marketing and communication plan for all Cisco technologies

    Drive marketing plan including budget and people management, supervision and execution of local activities: campaigns, digital inbound and outbound, social networks, telemarketing, events.
  • Cisco - Marketing & Communication Manager

    Issy les Moulineaux 2011 - 2013 Responsible for creating and implementing marketing and communication plans for key accounts and Borderless Network architecture (network infrastructure, security and mobility).

    Set up and managed marketing plan. Objectives: raise Cisco awareness on key accounts, develop vertical approaches, increase clients’, partners’ and influencers’ loyalty and intimacy.

    Identified and accelerated sales opportunities through targeted digital marketing campaigns.
  • Aïshti - Senior Project Manager

    2009 - 2011 Luxury retail, 800 employees, turnover: 150 M $
    Reporting to CEO

    Conducted a retail audit (in their 24 luxury fashion franchises) and recommended methods for improvement (visual merchandising, in-store communication, training, promotions).

    Managed external communication:
    - In charge of key events: art week Beirut, charity dinners for Cartier, Dior boutique’s opening and gala reception at French Embassy, launch of L’Officiel Levant magazine.
    - Redesign website (audit, recommendations and project management with Leo Burnett advertising agency) and development of a digital quarterly newsletter.

    Handled new projects:
    - Management and negotiation of licensing contract with L’Officiel magazine, team building, development of media kit and advertising fees.
    - Conversion of a former convent in Damascus into a boutique-hotel (architect: Sybille de Margerie)
    - Development of a loyalty card together with the Audi Bank, #1 bank in Lebanon.
  • Cisco - SMB Marketing & Communication Manager

    Issy les Moulineaux 2006 - 2009 Responsible for defining and implementing marketing and communication plans for the French SMB market.

    - Developed and implemented marketing plans for:
    - Cisco registered partners: co-marketing campaigns, incentives (based on development of communication activities and sales), training, creation and animation of a partner community
    - End-to-end customers: raised Cisco brand awareness among SMBs, new contact acquisition, market study (targets, media, messages)
  • Ogilvy & Mather - Account Manager

    Paris 1998 - 2006 Built communication strategies and managed international advertising campaigns above and below the line.
    Clients: Motorola, Ford, Kodak, Duracell, Quézac, San Pellegrino, Cisco, IBM, BP

    - Recommended strategies and 360° communication plans
    - Defined and implemented studies and analysis (brand audit, market and competition studies, focus groups analysis)
    - Managed 360° communication (fully integrated campaigns)
    - Developed and coordinated international integrated campaigns (creative adaptation, local teams coordination up to 20 countries, reporting)
    - Managed and developed account executives
    - Set up and controlled budgets (fees and operational costs), analyzed projects ROI, managed financial reporting
  • Finex Communications - Account Executive

    1997 - 1998 Clients: Business Week, Sun Microsystem, Gateway

    Managed pan European marketing campaigns