Cindy Wen ZHAO

En résumé

Entreprises

• Sophysa - International Marketing/Product Manager

  2015 - maintenant -Managing the portfolio (annual revenue €14M) of neurosurgical implants and micro-electronic devices manufactured in France.
  - Leading the global launch of a state-of-art product to enhance market position.
  - Managing one junior product manager.

• Baxter International - Global Senior Marketing Manager

  Maurepas 2013 - 2015 -Strategic Analysis: defined global product strategy and directed product development plan.
  -Business Development: designed new products in collaboration with local sales/distributors for sales expansion in APAC (revenue €2M), Turkey (revenue €10M) and Morocco (revenue €4M).
  - Market Assessment: participated in assessing unmet customer needs in key growth market.  New Product Launch: led new product launch globally (revenue €15M, 3 year cycle).
  - Portfolio Management: proficient in managing medical products manufactured in various geographies; skilled in portfolio streamlining (from +500 to 40 SKUs over 7 years); apt at crisis management related to supply shortage.

• Gambro Hospal France - Senior Product Manager, France Marketing (50% time)

  2010 - 2011 Gained first-hand operational marketing experience in key market - France.

• Gambro - Global Senior Product Manager, Global Marketing

  Meyzieu 2009 - 2012 * Managing with P&L responsibilities the bloodline portfolio (annual revenue EUR 160M) manufactured in Italy, Czech, China and Mexico. ;
  * Instructing regional and country level Bloodline marketing strategy to achieve profit and revenue increase; conceiving and directing training programmes, ensuring country sales & marketing, area managers and customers are equipped with up-to-date product and market knowledge;
  * Monitoring the budgets and business performance targets of bloodlines and pro-actively recommending corrective actions ;
  * Fuelling bloodline-needs to R&D & developing tailored products to key accounts;
  * Leading pre-to post-launch marketing processes for new products globally ;

• Gambro - EMEA Product Manager, EMEA Marketing

  Meyzieu 2007 - 2009 * Managed EMEA portfolio of both Bloodlines and Concentrates (annual revenue EUR 165M) manufactured in Sweden, Italy, Germany & China and instructed country level marketing strategy;

• Gambro - Global Junior Product Manager, Global Marketing

  Meyzieu 2006 - 2007 * Provided product line support for the day-to-day running of Bloodlines;

• TEXAS INSTRUMENTS - MARCOM Trainee

  Villeneuve-Loubet 2005 - 2005 Trainee in EMEA Marketing Communication.

• Shanghai Xin'An (Group) Ltd. - Interpreter & project assistant

  2001 - 2004 Acted as a Chinese-English Interpreter and project assistant at a Chinese private company specialized in real estate, textile.
  

Formations

• HEC

  Jouy En Josas 2012 - 2013 MBA with specialization in Entrepreneurship & Innovation
  
  • Part-Time MBA Program (Jan 2012 – Dec 2013)
  • Advanced Certificate in Entrepreneurship & Innovation - China
  • Certificate of Global Consulting Practicum of Wharton Business School. Project: Namibia RHIN to improve rural healthcare.
  • HEC Paris Excellence Scholarship
  

• Skema Business School

  Sophia Antipolis 2004 - 2006 Master in Management of Service
  
  * Eiffel Excellence, scholarship for Excellent student granted by French Ministry of Foreign Affaires

• Shanghai University (Shanghai)

  Shanghai 1997 - 2001 Bachelor of Arts in foreign language (English)
  
  * Two-time excellent student (5%); two-time scholarship for excellent student (10%) ;

Réseau

• Alexandra MOREL

• Andrey SADOVYKH

• Claire MAZOYER

• Farhad ABDOLIAN

• Jean LANVIN

• Pablo RIVERA-CRUZ

• Sylvie RAMEY

• Tristan PÂRIS DE BOLLARDIÈRE